The report "Winning Your Audiences. Marketing Movies in the Connected World" by Gruvi

Winning Your Audiences in the Film Industry: An Interview With Ben Johnson From Gruvi

Because of my activity as a researcher and film marketing consultant, I regularly meet many professionals operating across all of the areas of the industry. A good portion of them are worried about the future, but just don’t know how to face what’s changing in the film business. One of the key theme everyone is Read more about Winning Your Audiences in the Film Industry: An Interview With Ben Johnson From Gruvi[…]

Nuovi incontri tra cinema e televisione a Milano con Film Tv Lab

Gli amanti di film e serie televisive in Italia sanno che il martedì hanno un appuntamento fisso con il proprio edicolante di fiducia (o la cassetta della posta, o lo schermo del proprio pc/tablet/smartphone). È il giorno in cui il nuovo numero di Film Tv, settimanale di cinema, televisione, musica e spettacolo, raggiunge i suoi Read more about Nuovi incontri tra cinema e televisione a Milano con Film Tv Lab[…]

The headquarter of internationale filmschule köln gmbh. Pic courtesy of ifs.

A Two-Day Workshop in Media and Audiences at The International Film School Cologne

This week I ran a crash course in media, audiences and communication at ifs internationale filmschule köln gmbh. I was invited to ifs to host a two-day workshop with the students of the MA Digital Narratives, a full-time study program combining theory and practice while enabling the development of projects with digitization at the core. Read more about A Two-Day Workshop in Media and Audiences at The International Film School Cologne[…]

The headquarters of the MFI at the Mandraki High School.

BACK TO THE MFI SCRIPT 2 FILM WORKSHOPS

Imagine you’re surrounded by one of the bluest seas, fed delicious seafood while watching breath-taking sunsets, and discuss story arcs and characters’ motivations over a few glasses of ouzo, Greece’s traditional anise-flavoured drink. It may sound like paradise, but it’s actually hard work too if you’re a scriptwriter, filmmaker or producer attending a full immersion Read more about BACK TO THE MFI SCRIPT 2 FILM WORKSHOPS[…]

Detail of the Photorama Lumière at the "Lumière! The Invention of Cinema" exhibition.

The Lumière Brothers and Kienholz’ Assemblages: Two Must-See Exhibitions in Bologna and Milan

[Scroll down for the Italian version] During the upcoming Christmas holidays you might feel the need to take a break from the traditional gargantuan (at least in Italy) meals. So here are a couple of tips to move your attention a bit from the stomach to the brain. But be advised: the following two exhibitions Read more about The Lumière Brothers and Kienholz’ Assemblages: Two Must-See Exhibitions in Bologna and Milan[…]

Poster for "La Holandesa".

TorinoFilmLab-supported Films “La Holandesa” and “Dead & Beautiful” Are on Their Way, While “Les Innocents” Is Out in Italy

November brought a bunch of great news for TorinoFilmLab-supported films (which month did not, anyway?). For my ongoing series of posts focused on TFL releases and work in progress projects, especially related to the 2012 Script&Pitch and Audience Design Programmes, I’m glad to share three updates from Chile, France and Italy. Principal photography for La Read more about TorinoFilmLab-supported Films “La Holandesa” and “Dead & Beautiful” Are on Their Way, While “Les Innocents” Is Out in Italy[…]

Official poster for Kevin Meul's debut feature "My First Highway".

Kevin Meul’s “My First Highway” Has Started Its Festival Run

The reason why I like follow-up posts is that, at least in my case, they add good news to good news. This one in particular is an update of an ongoing series focused on the release of TorinoFilmLab-supported films. I read the first draft for Kevin Meul’s debut feature film My First Highway in 2012, Read more about Kevin Meul’s “My First Highway” Has Started Its Festival Run[…]

TorinoFilmLab Reloaded logo

TorinoFilmLab Reloads Its Programmes and Launches Three Labs

Autumn will be a very busy season for TorinoFilmLab, which is introducing major changes in its training activities for the audiovisual industry. The Torino-based laboratory supporting international talents has just unveiled what prospect participants and Alumni can expect to be fully introduced to between this fall and the beginning of 2017. First of all, as Read more about TorinoFilmLab Reloads Its Programmes and Launches Three Labs[…]

A Summer Across Film Festivals: Watch Out for These Emerging Directors

It’s no secret that film is a tough industry and it usually takes a while to enjoy the fruit of one’s hard work. But if you don’t give up and keep on pushing your project, that time will come. If you read my blog it is also no secret that I have had the privilege Read more about A Summer Across Film Festivals: Watch Out for These Emerging Directors[…]

Follow the sea horse not to miss the workshops' training activities.

My Week at the Script 2 Film Workshops in Nisyros

[Scroll down for the Italian version] It is very easy to get used to beauty. Being awakened by the sound of the sea; seeing freshly caught octopuses hanging in the wind in front of the restaurants on the waterfront; walking in the bottom of a volcano… All these things become normal after a few days. Read more about My Week at the Script 2 Film Workshops in Nisyros[…]

Official poster for Davide Melini's short film "Lion"

From “Penny Dreadful” to “Lion”: A Catch-up with Director Davide Melini

While fans of Penny Dreadful are still mourning the recently announced ending of Showtime’s horror drama TV series after the Season 3 finale, I thought it was a good idea to catch-up with someone who worked on the show. You may remember Davide Melini from my previous interview on his homage to the “Giallo” film Read more about From “Penny Dreadful” to “Lion”: A Catch-up with Director Davide Melini[…]

"Tale of Tales" Q&A

The UK Premiere of Matteo Garrone’s “Tale of Tales” at Curzon Mayfair

[Scroll down for the Italian version] At the UK premiere of Tale of Tales at Curzon Mayfair on 1 June I was expecting that the audience would be fascinated by the locations of this sumptuous re-telling of Giambattista Basile‘s fairy tale collection Pentamerone. Very soon into the presentation director Matteo Garrone said jokingly that with Read more about The UK Premiere of Matteo Garrone’s “Tale of Tales” at Curzon Mayfair[…]

Frame from the documentary "It's So Easy and Other Lies"

“It’s So Easy (and Other Lies)” Becomes a Documentary Film

[Scroll down for the Italian version]Duff McKagan did it again. He wrote another book, accompanied by an EP. But I won’t talk about the new How to Be a Man (and Other Illusions) here, as I’ll focus on the 2011 New York Times bestseller It’s So Easy (and Other Lies) instead, which I have just devoured. Read more about “It’s So Easy (and Other Lies)” Becomes a Documentary Film[…]

Poster for "Deadpool"

Media Engagement: Connecting Production, Texts and Audiences International Symposium

[Scroll down for the Italian version] As soon as you think you have spread the word on the latest marketing stunt implemented to promote Deadpool, a new one takes its place in a never-ending process. For over a year now we have been used to the release of news related to the cinematic universe of Read more about Media Engagement: Connecting Production, Texts and Audiences International Symposium[…]

UK poster for "The Brand New Testament"

“The Brand New Testament”

[Scroll down for the Italian version] Last week I kicked off my complementary membership at Curzon Cinemas with a gleefully blasphemous film, which made me laugh a lot, but understandably won’t appeal to some viewers with little sense of humour when it comes to religion. Between satire and dystopian fantasy disguised as a black comedy, Read more about “The Brand New Testament”[…]

Professor Nikolaus Wachsmann in conversation with László Nemes at Curzon Soho.

A Q&A with “Son of Saul”‘s Director László Nemes at Curzon Soho

[Scroll down for the Italian version] I have always respected László Nemes‘ integrity as a filmmaker. On 12 April, at a special event for the launch of his first feature film at Curzon Soho, the Hungarian director once more showed his uncompromising approach to the screening of his debut. As per his request, no one would Read more about A Q&A with “Son of Saul”‘s Director László Nemes at Curzon Soho[…]

"The X-Men Films. A Cultural Analysis" - Book cover

Your Guide to the X-Men Films

[Scroll down for the Italian version] In a sense, this post comes full circle, as almost two years ago on this blog I wrote a comment on the promotional campaign for X-Men: Days of Future Past. I used Bryan Singer’s film as a case study for lectures and masterclasses, and after a while, when Professor Read more about Your Guide to the X-Men Films[…]

Watch “Predator: Dark Ages” While Waiting for “The Predator”

[Scroll down for the Italian version] It may not sound as the most creative title science fiction fans have been waiting for, but the news of the return of Predator on the big screen as … The Predator, along with the first promotional image and the tag line “You’ll never see him coming”, was welcomed with Read more about Watch “Predator: Dark Ages” While Waiting for “The Predator”[…]

"Cannibal Holocaust" Japanese Program

Snuff. Real Death and Screen Media

After Al-Qaeda’s propaganda videos, but before ISIS’, I was researching the space occupied by death within cinema and digital media. It was just a matter of time before I delved into the urban legend of the snuff movie. So, for a while, some British colleagues I was working with jokingly nicknamed me “Mr. Snuff”. My Read more about Snuff. Real Death and Screen Media[…]

Cine-Excess Logo

A Regular of Cult Cinema

I suppose that, after three times attending the same event, one can be considered a ‘regular’, if not a ‘veteran’. Then this is the case for me at Cine-Excess, the conference and festival on global cult film traditions: I attended and presented a talk last year, and in 2011 this was my very first truly Read more about A Regular of Cult Cinema[…]

Logo for Connecting Cottbus co-production market 2015.

Back to the Connecting Cottbus Film Market

I really like film markets. They give you the feeling of a parallel world. They are so full of events and yet totally unknown to the majority of the people who just attend the regular activities of a film festival such as screenings, talks and meet and greets with actors and directors. The market is Read more about Back to the Connecting Cottbus Film Market[…]

Poster for the 40th Gdynia Film Festival.

Development and Distribution for the Film Industry: Maximizing the Impact Through Audience Design Tools

Here I am, waiting to board another plane to go back to London after three days in Poland. This time I’m writing a quick post from Gdańsk airport, on my way back from the 40th Gdynia Film Festival where I joined the TorinoFilmLab team and ran a masterclass in Audience Design with my colleague and Read more about Development and Distribution for the Film Industry: Maximizing the Impact Through Audience Design Tools[…]

Final poster for Eli Roth's film "The Green Inferno".

The Circuit of Excess: Film Industry, Taboos and Online Conversations

I have just come back from a pretty intense full immersion session in taboos, censorship and cinema hosted at the Karlovy Vary International Film Festival. Yes, in the Czech Republic, right where Fifty Shades of Grey‘s sex symbol Jamie Dornan was presenting his latest film, Anthropoid. At this time of the year this city has a Read more about The Circuit of Excess: Film Industry, Taboos and Online Conversations[…]

Slash performs at Super Bowl XLV Halftime Show at Cowboys Stadium on February 6, 2011 in Arlington, Texas. (Photo by Ronald Martinez/Getty Images)

“What Happened to Teresa?” Creativity, Business and Guitar Players. Part 2: Slash

There is little doubt that Slash has a pretty strong work ethic. Since leaving Guns N’ Roses in the mid-1990s, the iconic guitarist has collaborated with countless artists, founded (and dismantled) two bands, Slash’s Snakepit and Velvet Revolver, before happily going solo. Now that he has found an ideal creative team in singer Myles Kennedy Read more about “What Happened to Teresa?” Creativity, Business and Guitar Players. Part 2: Slash[…]

The Doof Warrior plays his riffs in "Mad Max: Fury Road".

From “Mad Max” to Nikki Sixx and Back

By now I’m sure all of you have heard of Coma/The Doof Warrior and his flame-throwing guitar. In Mad Max: Fury Road this insanely awesome character with a creepy background story is portrayed by Australian musician iOTA. Fans of the L.A.-based band Mötley Crüe immediately related to him, as they realised that the blind guitarist, Read more about From “Mad Max” to Nikki Sixx and Back[…]

László Nemes © BEA KALLÓS

“Son of Saul” Director László Nemes on Spatial Strategies: A Conversation From the Past

“And now what?” It sounds like a genuine question to ask a director who has just won a prize in a “A list” film festival. It happened to László Nemes just a few days ago, during the press conference of the Award Winners in Cannes. His first feature, Son of Saul, won the prestigious Grand Prix Read more about “Son of Saul” Director László Nemes on Spatial Strategies: A Conversation From the Past[…]

Logo for Nicolas Maigret's project "The Pirate Cinema".

Can File Sharing Become a Form of Art? “The Pirate Cinema” Project Investigates Information Flows as Aesthetic Exploration

When it comes to torrents and digital piracy, users’ behaviours online are usually tackled under a variety of points of view, which include ethics, laws and copyright issues. But what about the file themselves, whose content is usually ‘invisible’ when people are sharing it via BitTorrent? What if you could have a glimpse of that Read more about Can File Sharing Become a Form of Art? “The Pirate Cinema” Project Investigates Information Flows as Aesthetic Exploration[…]

Poster for the documentary 'Dior and I' (2014).

Is Style In The Eye of The Beholder? A Look at Fashion in Two Documentaries

Nowadays everyone seems to be a fashion editor, a professional photographer and even a designer. So, just to put things into perspective, I went back to the roots of some iconic roles in the industry thanks to two documentaries. Fashion is a minefield and style even more so, but we live in the age of Read more about Is Style In The Eye of The Beholder? A Look at Fashion in Two Documentaries[…]

Keanu Reeves as John Wick. Costume design by Luca Mosca.

Dressed to Kill: If The Devil Wears Prada, Hit Man John Wick Opts for Luca Mosca

I recently watched John Wick, Chad Stahelski’s directorial debut and Keanu Reeves’ most convincing action flick since The Matrix. In it, the actor portrays a retired hit man who goes back into action to recover his stolen car and avenge a pet dog, the last gift from his deceased wife. Despite being sucked into the Read more about Dressed to Kill: If The Devil Wears Prada, Hit Man John Wick Opts for Luca Mosca[…]

American folk singer Sixto Rodriguez as featured in the photo for the cover of "Coming from Reality", his second and final studio album.

How an iPhone App Helped to Save Academy Award Winner “Searching for Sugar Man”

I was admittedly late in catching up with the touching 2012 documentary Searching for Sugar Man, which I watched long after its director, Malik Bendjelloul, committed suicide in May 2014 after a battle with depression. I knew the documentary’s topic – the quest for the elusive American folk musician Sixto Rodriguez who was virtually unknown Read more about How an iPhone App Helped to Save Academy Award Winner “Searching for Sugar Man”[…]

At KASK Cinema, about to start the master class in Audience Design.

Smart Thinking for Smart Audiences: Introducing Audience Design for Your Film Strategy

Let’s be frank: ideas need to circulate as much as possible, and new terms as well. So I thought I’d spread the word a bit again, given that “Audience Design” is a fairly recent concept introduced just a few years ago by the TorinoFilmLab to raise awareness of the need for a strategic approach to Read more about Smart Thinking for Smart Audiences: Introducing Audience Design for Your Film Strategy[…]

Screenwriter, director and producer John Milius.

The Roar of the Old Lion: John Milius and… “Milius”

When I was much younger I loved watching movies but I did not pay particular attention to the cast and crew. I just enjoyed the stories. It was only later, when I started to study cinema, that I really got into “the who and the what” of filmmaking and began to think about a film Read more about The Roar of the Old Lion: John Milius and… “Milius”[…]

Luka Schardan as Alex in "Tuck Me In"

How Short Can Fear Be? Meet the 1-Minute Horror Film “Tuck Me In”

Is there anything more intimate than your young son asking you to tuck him in? It looks like the perfect portrait of a happy family, so I suppose it was about time for a fan of horror film to twist this idyllic cliché and conceive one of the creepiest short films that I’ve seen in Read more about How Short Can Fear Be? Meet the 1-Minute Horror Film “Tuck Me In”[…]

Poster for "Birdman"

How to Shape your Film’s Extra Content: A Lesson Learnt from “Birdman”

There is little doubt that Alejandro González Iñárritu’s Oscar-winning Birdman (Or The Unexpected Virtue of Ignorance) was one of last year’s most interesting films in terms of direction and cinematography, not to mention how the whole project was conceived from the beginning. Filming Riggan Thomson’ attempt to adapt Raymond Carver’s short story “What We Talk Read more about How to Shape your Film’s Extra Content: A Lesson Learnt from “Birdman”[…]

Juan Ortiz' horror "Jennifer Help Us" was shot with an iPhone 4s.

Are Smartphones Helping Us To Shoot Smarter Films?

Just a few days ago, as the Sundance Film Festival was about to end, a film started making the headlines. Sean Baker’s Tangerine, shot with an iPhone 5s, was enthusiastically saluted as the frontrunner of a new breed of movies that, by spending between $168 and $768 for set up, can achieve quality images for Read more about Are Smartphones Helping Us To Shoot Smarter Films?[…]

Chang Liu's "Central Park, face to a tree" from the Wild Growth project.

Paint Like a Human, And Stop Training Robots to Take Your Place

Robots and AI are all around us. Deal with it. In the past few days I’ve come across news that made me think about the relationship between art and mechanical – and digital, in this case – means of (re)production. Especially when the connection between humans and machines is blurred like it is nowadays. It Read more about Paint Like a Human, And Stop Training Robots to Take Your Place[…]

How to introduce an audience to the masterpieces of The National Gallery.

Why Audiences Matter: The National Gallery Told Through Frederick Wiseman’s Documentary

Being a member of The National Gallery I have already seen its amazing permanent collection many times, as well as quite a few exhibitions (recently, “Rembrandt – The Late Works”). However, I had never had the chance to go behind the scenes and discover how the whole museum works. Thanks to Frederick Wiseman’s documentary National Read more about Why Audiences Matter: The National Gallery Told Through Frederick Wiseman’s Documentary[…]

Minimal poster for "Gremlins" by Quim Marbet

“Don’t Feed Mogwais After Midnight” Is Still the Best Advice for Christmas

It’s Christmas week and everyone has already ranked their own favourite films to watch during the festive break. Those nostalgic for 1990s comedies for the whole family will probably play Home Alone over and over again; action lovers will opt for Die Hard; fantasy animation enthusiasts will go for The Nightmare Before Christmas; while fans Read more about “Don’t Feed Mogwais After Midnight” Is Still the Best Advice for Christmas[…]

Promotional poster for "Deep Shock".

Let’s Bring the “Gialli” Back. Davide Melini on his Short “Deep Shock” (Part 2)

After discussing how director Davide Melini started his career, let’s delve into his new short, Deep Shock. Produced by Fabel Aguilera and Melini himself, it is supported by the most important institutions of Malaga, such as the “Diputación de Málaga”, the “Ayuntamiento de Málaga” and the “Málaga Film Office”. According to the official synopsis, the Read more about Let’s Bring the “Gialli” Back. Davide Melini on his Short “Deep Shock” (Part 2)[…]

Actress Laura Toledo as Sarah Taylor.

Let’s Bring the “Gialli” Back. Davide Melini on his Short “Deep Shock” (Part 1)

It’s not a secret that the film business is one of the most competitive among the creative and cultural industries. So I’m always keen to support emerging filmmakers who are trying to break into it. Davide Melini is an Italian director born in Rome in 1979 and who relocated to Spain a few years ago. Read more about Let’s Bring the “Gialli” Back. Davide Melini on his Short “Deep Shock” (Part 1)[…]

Tony Leung as Wing Chun master Ip Man in Wong Kar-wai's "The Grandmaster".

Wing Chun Looks Better When You Wear A Panama

Wong Kar-wai’s The Grandmaster starts and ends with a hat. A Panama hat, to be precise, worn by actor Tony Leung as master Ip Man. Actually, the whole film focuses on the style at large of the legendary martial artist. He was internationally famous for training a young Bruce Lee while he was living in Read more about Wing Chun Looks Better When You Wear A Panama[…]

"Hatchet Job: Love Movies, Hate Critics" is published by Picador.

Put a Kermode Under Your Christmas Tree

Christmas is coming fast. Sounds menacing, but you better be ready. As I love books, and I suppose you love films since you follow this blog, I am going to suggest an exciting read for the upcoming holidays that combines the two. Whether you live in the UK or not, the name Mark Kermode might Read more about Put a Kermode Under Your Christmas Tree[…]

“Tim’s Vermeer” or: How I Learned to Stop Worrying and Love the Imitation

Films about obsessions usually tell us more about the obsessed than the obsession in itself. That’s why I don’t agree with Jonathan Jones’ review on The Guardian of Teller’s documentary Tim’s Vermeer, which tells the story of Tim Jenison, a tech entrepreneur and inventor who desperately tried to discover the secrets of the painting techniques Read more about “Tim’s Vermeer” or: How I Learned to Stop Worrying and Love the Imitation[…]

Poster For "Vigasio Sexploitation" Vol. 1

Let’s Go South and Enjoy Some (Cine)Excess

Cine-Excess is one of those places where you can spend your lunch break eating sandwiches and fresh fruit while speaking about moviemaking, crowdfunding and gatekeepers in the film industry with veteran horror directors such as Jeff Lieberman. That’s exactly what happened to me on 15 November, while I was waiting to present my paper at Read more about Let’s Go South and Enjoy Some (Cine)Excess[…]

Connecting Cottbus logo

Audience Design: Two Strategy Sketches at Connecting Cottbus

In the film industry there is one very specific place where creativity meets business: the market. It’s the place where scriptwriters, filmmakers and producers have the concrete chance to secure a budget for their projects, or find co-production opportunities that might open new international doors to develop their films. It’s also the place where, in Read more about Audience Design: Two Strategy Sketches at Connecting Cottbus[…]

Alicia Vikander plays Ava in "Ex Machina"

Let’s Meet the CEO and Play God: What the Trailer for “Ex Machina” Tells You About Your Boss

Big tech companies’ CEOs can be quite unusual people, praised as those few enlightened individuals able to bring grounbreaking visions to the world. On the forefront of design, innovation and technology, they’re worshipped for their unique ability to inspire people and open new roads. But what if these paths lead to unknown territories that question Read more about Let’s Meet the CEO and Play God: What the Trailer for “Ex Machina” Tells You About Your Boss[…]

Screenshot of the interactive documentary "The Most Northern Place"

Do You Know Which Is The Most Northern Place? Filmmaker Anrick Bregman Has the Answer. And It’s Interactive (Part 3)

After discussing the project’s genesis and some aspects of the storytelling process, I asked director Anrick Bregman to share more insights about immersive tools, music and sound design featured in his web doc The Most Northern Place. Prominent Monkey: Which are the main features that create the immersive experience you designed for the viewer? Anrick Read more about Do You Know Which Is The Most Northern Place? Filmmaker Anrick Bregman Has the Answer. And It’s Interactive (Part 3)[…]

Screenshot of the interactive documentary "The Most Northern Place"

Do You Know Which Is The Most Northern Place? Filmmaker Anrick Bregman Has the Answer. And It’s Interactive (Part 2)

After discussing the genesis of The Most Northern Place with director Anrick Bregman, I wanted to know more about the engagement aspects of his interactive documentary and discover how he and his team approached this compelling story. Prominent Monkey: In this post you said that a traditional documentary would not achieve the same sense of exploration. Read more about Do You Know Which Is The Most Northern Place? Filmmaker Anrick Bregman Has the Answer. And It’s Interactive (Part 2)[…]

Screenshot of the interactive documentary "The Most Northern Place"

Do You Know Which Is The Most Northern Place? Filmmaker Anrick Bregman Has the Answer. And It’s Interactive (Part 1)

There is no doubt that digital media is pushing the boundaries of filmmaking. When it comes to documentaries, web docs leave linear narratives behind and allow viewers to experience a more engaging connection with the story portrayed. Very often they are large-scale projects with very consistent budgets, but who said you can’t achieve immersive outcomes Read more about Do You Know Which Is The Most Northern Place? Filmmaker Anrick Bregman Has the Answer. And It’s Interactive (Part 1)[…]

Help Find Amy Dunne: a marketing campaign for "Gone Girl"

Getting Lost in a River of Secrets: The Marketing Campaign for “Gone Girl”

What happens when The War of the Roses meets American Psycho in the age of talk shows, celebrity TV and social media? If you shake all these elements and add a New York Times bestseller you get Gone Girl, David Fincher’s adaptation of the novel of the same name written by Gillian Flynn. Even if Read more about Getting Lost in a River of Secrets: The Marketing Campaign for “Gone Girl”[…]

"Whose Right? Media, Intellectual Property and Authorship in the Digital Era".

The Crowd Strikes Back

I’ll start this post by jumping back into memories. Over a year ago, I was on a night flight on my way back to Verona after pitching at the STARTinMED startup forum in Barcelona. After a few hours of sleep I took my car and on a rainy early morning left for Udine to give Read more about The Crowd Strikes Back[…]

Nature and womanhood are at the core of "The Lack".

From Video Art to Narrative Films: The Case of Masbedo’s “The Lack”

The Lack is quite an appropriate title for the latest work of Nicolò Massazza and Iacopo Bedogni, aka Masbedo, an Italian creative duo active within video art, performance and photography. On 31 August their first feature film was screened at the 71th Venice Film Festival as a special event within the Venice Days section. The Read more about From Video Art to Narrative Films: The Case of Masbedo’s “The Lack”[…]

Caesar in "Dawn of the Planet of the Apes".

On Viruses, Apes and People Getting Hysterical at Film Screenings

Hey, it happens. Scientists design a virus to get rid of Alzheimer’s and as a result they wipe out almost the whole of mankind, enhancing the intelligence of apes on the way. Too bad, I’m sure next time they’ll do it better and manage to exterminate us all. Wondering how this idea will affect your Read more about On Viruses, Apes and People Getting Hysterical at Film Screenings[…]

The many faces of Ellar Coltrane in Richard Linklater's "Boyhood".

With “Boyhood” Richard Linklater Directed the Definitive Coming-of-Age Film

  You’ll feel old many times when watching Boyhood. But not in a negative way, like, for instance, when you go to a rock concert and find yourself surrounded by screaming teenagers younger than you, and a quick look at the bar area is enough to realise that their parents are waiting for the gig Read more about With “Boyhood” Richard Linklater Directed the Definitive Coming-of-Age Film[…]

"Transformers Are Dangerous" viral campaign for "Transformers: Age of Extinction"

Would You Contribute to the Hunt for Robots? Then the “Transformers Are Dangerous” Campaign Needs You (If You Survive the “Bayhem”)

Optimus Prime wielding a sword and riding a fire-breathing Dinobot is the epitome of the last instalment of the Transformers franchise, a film series that is heavily based on excess, sensory saturation and, here and there, a total lack of self-consciousness. Over the past years I have come to realise that enduring a movie directed Read more about Would You Contribute to the Hunt for Robots? Then the “Transformers Are Dangerous” Campaign Needs You (If You Survive the “Bayhem”)[…]

Actors Tom Sawyer and Faith Knight on set at London Film Academy during the Filmmaking Foundation Course.

“Democracy Ends at the Door of the Set.” A Few Lessons Learned at London Film Academy

The above sentence may sound like a pretentious bellicose statement pronounced by a director on the chaotic and high-tech set of the latest summer blockbuster. Instead it was calmly expressed by writer and director David Pope within the small and intimate walls of the Filmmaking Foundation Course at London Film Academy, where the only rotors you Read more about “Democracy Ends at the Door of the Set.” A Few Lessons Learned at London Film Academy[…]

"The young and Prodigious Spivet" © Photo: Jan Thijs 2012

Serendipity, 3D and “The Young and Prodigious T. S. Spivet”

When it comes to films, I don’t often experience serendipity. When I decide to buy a ticket for a screening I always know what I want to see and it’s very rare for me to change my mind at the latest minute. Yet on 26 June I was forced to do so. I wanted to Read more about Serendipity, 3D and “The Young and Prodigious T. S. Spivet”[…]

Magneto gives his personal “touch” to the Cuban missile crisis in “X-Men: Days of Future Past”

“X-Men: Days of Future Past”’s Marketing Campaign Rewrites History One Photo at a Time

As X-Men fans know well, the movies of this franchise can be either really good or quite horrific. I think that Days of Future Past is among the former. Despite the abundance of special effects, it is a film driven by its characters, which manages to balance furious rhythm with moral dilemmas, and action-packed sequences Read more about “X-Men: Days of Future Past”’s Marketing Campaign Rewrites History One Photo at a Time[…]

Artwork used to promote the movie on Slender Man by Steven Belcher

The Case of Slender Man: Facts, Fiction and a Little Bit of Common Sense

I have seen it happening over and over again. Comic books, horror movies, rock & roll, violent videogames… So I wasn’t surprised at all when an Internet meme made it to the headlines as the new outcome of creativity to be blamed for spreading fear, threatening order and transforming children into psycho killers. Whether a Read more about The Case of Slender Man: Facts, Fiction and a Little Bit of Common Sense[…]

Poster for "Godzilla"

Godzilla: King of The Buzz

Like the catchphrase says, “haters gonna hate”, but the King of monsters couldn’t care less. Gareth Edwards’ reboot of one the most popular franchises in the history of Japanese sci-fi films has already destroyed the box office using its signature atomic breath (and some brand new marketing tools). As for fans and detractors, they are busy Read more about Godzilla: King of The Buzz[…]

Frank's signature papier-mâché head in the London tube.

“Frank”, or What it Takes to be an Artist and Market Yourself in the Era of Social Media

If you’re an artist trying to break into the crowded music business, then Lenny Abrahamson’s film Frank will speak to you because it addresses one of the most delicate questions for creative professionals nowadays: how do I reach my audience? [some SPOILERS ahead] When wannabe musician Jon (Domhnall Gleeson) is offered the chance of a lifetime joining Read more about “Frank”, or What it Takes to be an Artist and Market Yourself in the Era of Social Media[…]

Johnny Depp as Dr. Will Caster in "Transcendence".

What Should We Really Transcend While Watching “Transcendence”?

Despite some remarkable exceptions, Wally Pfister’s ambitious directorial debut has been plagued by worrying box office results and very bad international reviews so far. Yet, I wanted to give Transcendence a chance. So a few days ago I was sitting in a cinema in London asking myself: a) why hipsters could not be on time for Read more about What Should We Really Transcend While Watching “Transcendence”?[…]

The graphic novel "The Butterfly Attack".

Before “Netwars/Out of CTRL”, Cyberwarfare Never Looked So Stylish

If the recent Heartbleed bug got you worried that someone could take advantage of your online assets, you might now want to know some more about “info threats”. Luckily, you don’t need to hang out with international wanted criminals to have a glimpse of what a cyber attack looks like: projects like Netwars are here Read more about Before “Netwars/Out of CTRL”, Cyberwarfare Never Looked So Stylish[…]