My Latest Teaching Activities, From Fashion Marketing to Digital Narratives

Spring has arrived (finally!) and it brought back (old) new collaborations. After completing a few exciting digital PR projects for the Milan-based entertainment marketing agency QMI Interactive over the past five months, I have resumed some of my favourite teaching duties.  In March I again joined the team of the Buyer 2.0: Professional Manager in Fashion Activities…

BACK TO THE MFI SCRIPT 2 FILM WORKSHOPS

Imagine you’re surrounded by one of the bluest seas, fed delicious seafood while watching breath-taking sunsets, and discuss story arcs and characters’ motivations over a few glasses of ouzo, Greece’s traditional anise-flavoured drink. It may sound like paradise, but it’s actually hard work too if you’re a scriptwriter, filmmaker or producer attending a full immersion…

TorinoFilmLab-supported Films “La Holandesa” and “Dead & Beautiful” Are on Their Way, While “Les Innocents” Is Out in Italy

November brought a bunch of great news for TorinoFilmLab-supported films (which month did not, anyway?). For my ongoing series of posts focused on TFL releases and work in progress projects, especially related to the 2012 Script&Pitch and Audience Design Programmes, I’m glad to share three updates from Chile, France and Italy. Principal photography for La…

“The Brand New Testament”

[Scroll down for the Italian version] Last week I kicked off my complementary membership at Curzon Cinemas with a gleefully blasphemous film, which made me laugh a lot, but understandably won’t appeal to some viewers with little sense of humour when it comes to religion. Between satire and dystopian fantasy disguised as a black comedy,…

Your Guide to the X-Men Films

[Scroll down for the Italian version] In a sense, this post comes full circle, as almost two years ago on this blog I wrote a comment on the promotional campaign for X-Men: Days of Future Past. I used Bryan Singer’s film as a case study for lectures and masterclasses, and after a while, when Professor…

Can File Sharing Become a Form of Art? “The Pirate Cinema” Project Investigates Information Flows as Aesthetic Exploration

When it comes to torrents and digital piracy, users’ behaviours online are usually tackled under a variety of points of view, which include ethics, laws and copyright issues. But what about the file themselves, whose content is usually ‘invisible’ when people are sharing it via BitTorrent? What if you could have a glimpse of that…

How to Shape your Film’s Extra Content: A Lesson Learnt from “Birdman”

There is little doubt that Alejandro González Iñárritu’s Oscar-winning Birdman (Or The Unexpected Virtue of Ignorance) was one of last year’s most interesting films in terms of direction and cinematography, not to mention how the whole project was conceived from the beginning. Filming Riggan Thomson’ attempt to adapt Raymond Carver’s short story “What We Talk…

Let’s Bring the “Gialli” Back. Davide Melini on his Short “Deep Shock” (Part 2)

After discussing how director Davide Melini started his career, let’s delve into his new short, Deep Shock. Produced by Fabel Aguilera and Melini himself, it is supported by the most important institutions of Malaga, such as the “Diputación de Málaga”, the “Ayuntamiento de Málaga” and the “Málaga Film Office”. According to the official synopsis, the…

Let’s Meet the CEO and Play God: What the Trailer for “Ex Machina” Tells You About Your Boss

Big tech companies’ CEOs can be quite unusual people, praised as those few enlightened individuals able to bring grounbreaking visions to the world. On the forefront of design, innovation and technology, they’re worshipped for their unique ability to inspire people and open new roads. But what if these paths lead to unknown territories that question…

Do You Know Which Is The Most Northern Place? Filmmaker Anrick Bregman Has the Answer. And It’s Interactive (Part 3)

After discussing the project’s genesis and some aspects of the storytelling process, I asked director Anrick Bregman to share more insights about immersive tools, music and sound design featured in his web doc The Most Northern Place. Prominent Monkey: Which are the main features that create the immersive experience you designed for the viewer? Anrick…

Do You Know Which Is The Most Northern Place? Filmmaker Anrick Bregman Has the Answer. And It’s Interactive (Part 2)

After discussing the genesis of The Most Northern Place with director Anrick Bregman, I wanted to know more about the engagement aspects of his interactive documentary and discover how he and his team approached this compelling story. Prominent Monkey: In this post you said that a traditional documentary would not achieve the same sense of exploration.…

Do You Know Which Is The Most Northern Place? Filmmaker Anrick Bregman Has the Answer. And It’s Interactive (Part 1)

There is no doubt that digital media is pushing the boundaries of filmmaking. When it comes to documentaries, web docs leave linear narratives behind and allow viewers to experience a more engaging connection with the story portrayed. Very often they are large-scale projects with very consistent budgets, but who said you can’t achieve immersive outcomes…

Would You Contribute to the Hunt for Robots? Then the “Transformers Are Dangerous” Campaign Needs You (If You Survive the “Bayhem”)

Optimus Prime wielding a sword and riding a fire-breathing Dinobot is the epitome of the last instalment of the Transformers franchise, a film series that is heavily based on excess, sensory saturation and, here and there, a total lack of self-consciousness. Over the past years I have come to realise that enduring a movie directed…

Godzilla: King of The Buzz

Like the catchphrase says, “haters gonna hate”, but the King of monsters couldn’t care less. Gareth Edwards’ reboot of one the most popular franchises in the history of Japanese sci-fi films has already destroyed the box office using its signature atomic breath (and some brand new marketing tools). As for fans and detractors, they are busy…

“Frank”, or What it Takes to be an Artist and Market Yourself in the Era of Social Media

If you’re an artist trying to break into the crowded music business, then Lenny Abrahamson’s film Frank will speak to you because it addresses one of the most delicate questions for creative professionals nowadays: how do I reach my audience? [some SPOILERS ahead] When wannabe musician Jon (Domhnall Gleeson) is offered the chance of a lifetime joining…