Research & Consultancy

I completed my Ph.D. in Film Studies at the University of Bologna and I have lectured in Film and Media Studies in universities across England and Italy.

Besides my academic activities, I support digital marketing and communication agencies by providing insights, market analysis and benchmarking in order to identify the right promotional strategy for their clients. I analyse cluster of audiences, industry trends and competitors, and give advice on how to setup campaigns leveraging content marketing, online platforms and social media in particular.

As an independent consultant or in collaboration with TorinoFilmLab I also run international workshops and masterclasses focused on engagement strategies to raise awareness on independent and art-house films at an early/advanced stage of development.


Film and digital media; cinema and popular culture; marketing of film and multimedia; transmedia storytelling; branded entertainment; fandom and cult film; crowdsourcing, crowdfunding and creative industries; history of television; food and media; fashion media.


Lecturer in Fashion Marketing and Communications at Unicollege in Milan, for the module Marketing Basics and Distribution within the “Buyer 2.0 – Professional Manager in Fashion Activities” master (2018).

Lecturer in Media and Cultural Studies at the School of Media and Performing Arts, Middlesex University, for the modules Transgressive Culture and Key Skills in Media Management (2015 – 2016).

Lecturer in Media Studies at the School of Media, Birmingham City University: module leader for Contemporary Global Media. I have also contributed to the modules Communications StrategyManaging Media Projects and Production Lab, as well as to the Advertising and Branding pathway (2015 – 2016).

Lecturer at the School of Art, Design and Media, University of Brighton in Hastings, for the modules Film Industry ContextsAudiovisual NarrativesIntroducing Film Theory: Key Concepts and DebatesBroadcast Media: A Critical Introduction (2014 – 2015).

Lecturer at Spazio Cinema Multimedia Lab, University of Bologna (2011 – 2012).

Tutor and Teaching assistant at the University of Bologna, for the modules History of Performing ArtsHistory of CinemaHistory of North-American Cinema (2011 – 2012).




Nicolò Gallio, Framing Death. La morte in diretta, tra cinema e media digitali (EN Filmed Death Across Cinema and Digital Media), Bononia University Press, Bologna, 2020.

Nicolò Gallio, Marta Martina, Lo spettacolo del cibo. I cooking show nella televisione italiana (EN Food and Italian Television from the 1950s to the Present Day), CLUEB – Archetipo libri, Bologna, 2014.

Chapters in books

Nicolò Gallio, Xavier Mendik, “From Snuff to the South: Murderous Receptions of Cannibal Holocaust“, in Johnny Walker, Neil Jackson, Shaun Kimber, and Thomas Joseph Watson (eds.), Snuff: Real Death and Screen Media, Bloomsbury, New York, 2016.

Nicolò Gallio, “On Bullet Theories and X-Trains: The Immersive Marketing Campaign for X-Men: Days of Future Past“, in Claudia Bucciferro (ed), The X-Men Films: A Cultural Analysis, Rowman & Littlefield, Lanham, MD, 2016.

Edited works

Nicolò Gallio, Marta Martina (eds.), “Crowdsourcing and Crowdfunding in Contemporary Audiovisual Economies”, Cinergie. Il cinema e le altre arti, no. 4, November 2013.


Marta Martina, Nicolò Gallio, “The Crowd Strikes Back. Crowdsourcing, Crowdfunding and The Changes of Intellectual Property”, in Alberto Beltrame, Ludovica Fales and Giuseppe Fidotta (eds.), Whose Right? Media, Intellectual Property and Authorship in the Digital Era, Forum Editrice, Udine 2014 (peer reviewed). Proceedings of the XX Udine International Film Studies Conference, Udine, 12-14 March 2013.

Nicolò Gallio, Marta Martina, “Love of the Common People. Il crowdsourcing e il crowdfunding nell’economia dell’audiovisivo contemporaneo”, Cinergie. Il cinema e le altre arti, no. 4, November 2013.

Nicolò Gallio, “’Til (Faces of) Death Do Us Part”, Cine-Excess eJournal, Issue 1, August 2013 (peer reviewed).

Nicolò Gallio, Marta Martina, “The Piracy Gene Mutation: Combinations of Crowdfunding and Mixed Delivery Systems, in Roberto Braga, Giovanni Caruso (eds.), Piracy EffectNorme, pratiche e casi studio, Mimesis-Cinergie, Milano/Udine 2013.

Nicolò Gallio, Marta Martina, “Life in a Day. Il crowdsourcing tra classicità e innovazioni”, in Federico Zecca (ed.), Il cinema della convergenza. Industria, racconto, pubblico, Mimesis-Cinergie, Milano/Udine 2012.

Nicolò Gallio, “Film, fan e teschi. Bloody-Disgusting e A Serbian Film”, Cinergie. Il cinema e le altre arti, no. 1, March 2012 (peer reviewed).

Conference presentations

Nicolò Gallio, “Beyond the Fourth Wall: Film Promotion, Fans Engagement and the Deadpool Movie”. Paper presented at the Media Engagement: Connecting Production, Texts and Audiences International Symposium, University of Westminster, 4 May 2016.

Nicolò Gallio, “‘Fear Will Eat You Alive’: Exploring The Green Inferno in the Age of Social Media”. Paper presented at Cine-Excess IX – Historical Trauma, Hysterical Texts: The Cult Film in Times of Crisis, University of Brighton, 12 November 2015.

Nicolò Gallio, “Italian Sexploitation in Rural Veneto: The Case of ‘The Agrestic Cinema Manifesto”. Paper presented at Cine-Excess VIII – Are You Ready for the Country: Cult Cinema and Rural Excess, University of Brighton and Duke’s at Komedia Cinema, 15 November 2014.

Nicolò Gallio, “Surfing with Charlie”. Paper presented at Cine-Excess VI – Transglobal Excess: The Art and Atrocity of Cult Adaptation, Odeon Covent Garden & The Italian Cultural Institute, London, 25 May 2012.

Workshops, masterclasses and talks (industry)

Nicolò Gallio, “Film Marketing and Audience Development: First Approach and Tools”, IDM Script Lab RACCONTI #10, online, 25 January 2022.

Nicolò Gallio, “Making of Audience: When The Promotion Begins Before The Film”, TFL Extended – Audience Design Workshop, Solothurn Film Festival – Im Atelier, Solothurn (Switzerland), 22 January 2022 .

Nicolò Gallio, “Marketing Before (And After) Filmmaking: An Introduction”, Ravensbourne University London, online, 30 November 2021.

Nicolò Gallio, “Early Marketing for Your Film: A Case Study From the 2021 TorinoFilmLab Co-Production Fund”, Film Commission Torino Piemonte Production Days, Torino (Italy), 29 November 2021.

Nicolò Gallio, “Connecting Stories: From Scripts do Audiences. Two Case Studies From the 2021 MFI Script to Film Workshops”, Mediterranean Film Institute, online, 12 July 2021.

Nicolò Gallio, “Connecting Stories: From Scripts do Audiences. Two Case Studies From the 2020 MFI Script to Film Workshops”, Mediterranean Film Institute, Nisyros (Greece)/online edition, 27-29 July 2020.

Nicolò Gallio, “When the Audience Takes the Lead. Creating Content in the Digital Age”, ifs internationale filmschule köln – MA Digital Narratives, Cologne (Germany), 28-29 March 2019.

Nicolò Gallio, “Audience Development for Television. Opportunities Across Marketing, Corporate and Personal Branding”, RACCONTI #7 IDM Script Lab, Schenna (Italy), 21 November 2018.

 Nicolò Gallio, “Connecting Stories: From Scripts to Audiences. Two Case Studies From the MFI Script 2 Film Workshops”, Mediterranean Film Institute, Nisyros (Greece), 27 June 2018.

Nicolò Gallio, “From the Story World to the Audience. Media Content in a Networked Culture”, ifs internationale filmschule köln – MA Digital Narratives, Cologne (Germany), 18-19 September 2017.

Nicolò Gallio, “Connecting Stories: From Scripts to Audiences. Two Case Studies From the MFI Script 2 Film Workshops”, Mediterranean Film Institute, Nisyros (Greece), 27-28 June 2017.

Nicolò Gallio, “Connecting Stories: From Scripts to Audiences. Two Case Studies From the MFI Script 2 Film Workshops”, Mediterranean Film Institute, Nisyros (Greece), 29 June-1 July 2016.

Nicolò Gallio, “Audience Design. How to Get to the Audience?”, Connecting Cottbus, Cottbus (Germany), 4-6 November 2015.

Nicolò Gallio, “Audience Design per cinema e prodotti audiovisivi. Industria, narrazione, tecniche”, Scuola Holden, Torino (Italy), 13 October 2015.

Nicolò Gallio, Juan Morali, “Development and Distribution for the Film Industry: Maximizing the Impact Through Audience Design Tools”, 40th Gdynia Film Festival (Poland), 19 September 2015.

Nicolò Gallio, Juan Morali, “The Circuit of Excess: Film Industry, Taboos and Online Conversations”, 4thTorinoFilmLab Alumni Meeting, Karlovy Vary International Film Festival (Czech Republic), 9 July 2015.

Juan Morali, Nicolò Gallio, “Smart Thinking for Smart Audiences. Introducing Audience Design for Your Film Strategy”, 1st TorinoFilmLab Script&Pitch and Audience Design Workshop, Ghent (Belgium), 20 March 2015.

Nicolò Gallio, Juan Morali, “Audience Design. Two Strategy Sketches”, Connecting Cottbus, Cottbus (Germany), 7 November 2014.