Fashion Marketing Projects

My Course “Digital Strategy and Content Marketing for Fashion” is Now Live on Superzoom

Freshly launched online, Superzoom – The Other Side of Fashion is the platform designed by Nuova Libra Editrice and the new digital hub of the Zoom on Fashion Trends editorial staff. But it is much more than an extension of the well-known fashion trend analysis magazine. As well as being the operational centre for the Bologna-based publisher’s trend research and market analysis activities (which also includes the well-known publications Showdetails and Pre-Collections), Superzoom houses a Consulting and Academy division that offers consultancy and training services to companies and professionals in the fashion sector.

The Superzoom logo


The e-learning and webinar courses are designed to provide continuous updates to textile/clothing operators and are organised in five Masters with an average duration of 10 hours each: Fashion Business and Digital Strategies; Omnichannel Approach to Fashion; Communication Strategies for Fashion; Business Ethics and Sustainability in Fashion, and Trend Map 4.0

The thematic areas have been designed to respond to the challenges of a constantly changing industry and to offer operational tools to those who manage a fashion company, to freelancers working in the fashion industry, or to students and enthusiasts who want to deepen their knowledge with courses focused on one or more of the following: Fashion Brand Management; Distribution and Retail in Fashion; Digital Marketing for Fashion; Communication and Social Media for Fashion; Sustainability and Innovation for Fashion, as well as Fashion Consumption Trends.

Digital strategy e content marketing course


In collaboration with Roberto Braga, I contributed to Superzoom’s training offer with the course “Digital Strategy and Content Marketing for Fashion”: four and a half hours of lessons ranging from positioning and fashion marketing mix to customer journey and content curation. In short, a toolbox for those who want to develop an initial awareness of the fashion ecosystem between product, audience and media, and understand the essential features of a strategic approach to fashion marketing and communication. 

The course, in Italian, is in special promotion* at the cost of €72 + VAT and includes the video lessons (accessible for 12 months from purchase) and the download of the slides. Just enter the promo code NG21XYZ in the Superzoom shop area. For further information you can ask me or contact the Superzoom team by calling +39 051 6389561 or writing to

See you online!

* Terms & Conditions. The code is valid until 31 December 2021 and offers a 10% discount on the course price. The code can be used not only for the purchase of courses but also for other products in the Superzoom Shop. It can also be combined with other discounts already available in the Superzoom Shop.