Once Again Social Media Manager for Filmmaker Festival

The year that is now drawing to a close has undoubtedly been one of the most difficult for the film industry. However, in the face of closed cinemas, cancelled festivals, postponed new film releases and sets on pause, it is with great pleasure that Roberto Braga and I returned to collaborate with Filmmaker, the documentary…

My Fourth Workshop at the Mediterranean Film Institute, in its First “Hybrid” Edition

August has just begun and the first session of the 2020 edition of the Script 2 Film Workshops, the Mediterranean Film Institute’s (MFI) development program for films, documentaries and TV series, has just ended. Given the difficulties caused by Covid-19 in organizing international travels for participants from all over Europe and abroad, and in making them work…

My Latest Teaching Activities, From Fashion Marketing to Digital Narratives

Spring has arrived (finally!) and it brought back (old) new collaborations. After completing a few exciting digital PR projects for the Milan-based entertainment marketing agency QMI Interactive over the past five months, I have resumed some of my favourite teaching duties.  In March I again joined the team of the Buyer 2.0: Professional Manager in Fashion Activities…

Back to the MFI Script 2 Film Workshops

Imagine you’re surrounded by one of the bluest seas, fed delicious seafood while watching breath-taking sunsets, and discuss story arcs and characters’ motivations over a few glasses of ouzo, Greece’s traditional anise-flavoured drink. It may sound like paradise, but it’s actually hard work too if you’re a scriptwriter, filmmaker or producer attending a full immersion…

My Week at the Script 2 Film Workshops in Nisyros

[Scroll down for the Italian version] It is very easy to get used to beauty. Being awakened by the sound of the sea; seeing freshly caught octopuses hanging in the wind in front of the restaurants on the waterfront; walking in the bottom of a volcano… All these things become normal after a few days.…

Your Guide to the X-Men Films

[Scroll down for the Italian version] In a sense, this post comes full circle, as almost two years ago on this blog I wrote a comment on the promotional campaign for X-Men: Days of Future Past. I used Bryan Singer’s film as a case study for lectures and masterclasses, and after a while, when Professor…

How to Shape your Film’s Extra Content: A Lesson Learnt from “Birdman”

There is little doubt that Alejandro González Iñárritu’s Oscar-winning Birdman (Or The Unexpected Virtue of Ignorance) was one of last year’s most interesting films in terms of direction and cinematography, not to mention how the whole project was conceived from the beginning. Filming Riggan Thomson’ attempt to adapt Raymond Carver’s short story “What We Talk…

Audience Design: Two Strategy Sketches at Connecting Cottbus

In the film industry there is one very specific place where creativity meets business: the market. It’s the place where scriptwriters, filmmakers and producers have the concrete chance to secure a budget for their projects, or find co-production opportunities that might open new international doors to develop their films. It’s also the place where, in…

On Viruses, Apes and People Getting Hysterical at Film Screenings

Hey, it happens. Scientists design a virus to get rid of Alzheimer’s and as a result they wipe out almost the whole of mankind, enhancing the intelligence of apes on the way. Too bad, I’m sure next time they’ll do it better and manage to exterminate us all. Wondering how this idea will affect your…

Would You Contribute to the Hunt for Robots? Then the “Transformers Are Dangerous” Campaign Needs You (If You Survive the “Bayhem”)

Optimus Prime wielding a sword and riding a fire-breathing Dinobot is the epitome of the last instalment of the Transformers franchise, a film series that is heavily based on excess, sensory saturation and, here and there, a total lack of self-consciousness. Over the past years I have come to realise that enduring a movie directed…

Godzilla: King of The Buzz

Like the catchphrase says, “haters gonna hate”, but the King of monsters couldn’t care less. Gareth Edwards’ reboot of one the most popular franchises in the history of Japanese sci-fi films has already destroyed the box office using its signature atomic breath (and some brand new marketing tools). As for fans and detractors, they are busy…

“Frank”, or What it Takes to be an Artist and Market Yourself in the Era of Social Media

If you’re an artist trying to break into the crowded music business, then Lenny Abrahamson’s film Frank will speak to you because it addresses one of the most delicate questions for creative professionals nowadays: how do I reach my audience? [some SPOILERS ahead] When wannabe musician Jon (Domhnall Gleeson) is offered the chance of a lifetime joining…