My Fourth Workshop at the Mediterranean Film Institute, in its First “Hybrid” Edition

August has just begun and the first session of the 2020 edition of the Script 2 Film Workshops, the Mediterranean Film Institute’s (MFI) development program for films, documentaries and TV series, has just ended. Given the difficulties caused by Covid-19 in organizing international travels for participants from all over Europe and abroad, and in making them work…

My Latest Teaching Activities, From Fashion Marketing to Digital Narratives

Spring has arrived (finally!) and it brought back (old) new collaborations. After completing a few exciting digital PR projects for the Milan-based entertainment marketing agency QMI Interactive over the past five months, I have resumed some of my favourite teaching duties.  In March I again joined the team of the Buyer 2.0: Professional Manager in Fashion Activities…

Back to the MFI Script 2 Film Workshops

Imagine you’re surrounded by one of the bluest seas, fed delicious seafood while watching breath-taking sunsets, and discuss story arcs and characters’ motivations over a few glasses of ouzo, Greece’s traditional anise-flavoured drink. It may sound like paradise, but it’s actually hard work too if you’re a scriptwriter, filmmaker or producer attending a full immersion…

How to Shape your Film’s Extra Content: A Lesson Learnt from “Birdman”

There is little doubt that Alejandro González Iñárritu’s Oscar-winning Birdman (Or The Unexpected Virtue of Ignorance) was one of last year’s most interesting films in terms of direction and cinematography, not to mention how the whole project was conceived from the beginning. Filming Riggan Thomson’ attempt to adapt Raymond Carver’s short story “What We Talk…

Would You Contribute to the Hunt for Robots? Then the “Transformers Are Dangerous” Campaign Needs You (If You Survive the “Bayhem”)

Optimus Prime wielding a sword and riding a fire-breathing Dinobot is the epitome of the last instalment of the Transformers franchise, a film series that is heavily based on excess, sensory saturation and, here and there, a total lack of self-consciousness. Over the past years I have come to realise that enduring a movie directed…

Godzilla: King of The Buzz

Like the catchphrase says, “haters gonna hate”, but the King of monsters couldn’t care less. Gareth Edwards’ reboot of one the most popular franchises in the history of Japanese sci-fi films has already destroyed the box office using its signature atomic breath (and some brand new marketing tools). As for fans and detractors, they are busy…

“Frank”, or What it Takes to be an Artist and Market Yourself in the Era of Social Media

If you’re an artist trying to break into the crowded music business, then Lenny Abrahamson’s film Frank will speak to you because it addresses one of the most delicate questions for creative professionals nowadays: how do I reach my audience? [some SPOILERS ahead] When wannabe musician Jon (Domhnall Gleeson) is offered the chance of a lifetime joining…