MARKETING, COMMUNICATIONS, AUDIENCE DESIGN
With the end of the year approaching fast, I figured this was the right time to follow up on the 2022 projects roundup started in my previous post. I left you when I was planning my staying at the Cannes Film Festival, so let’s pick up from there. Cannes 2022 was a whirlwind of conferences and…
Sometimes – more often than not, actually – I get asked what I do exactly for a living and how a year in the industry I work in looks like. Although the answer changes according to the industry I am involved at the time of the question – sometimes it’s the film business, sometimes other cultural and…
Freshly launched online, Superzoom – The Other Side of Fashion is the platform designed by Nuova Libra Editrice and the new digital hub of the Zoom on Fashion Trends editorial staff. But it is much more than an extension of the well-known fashion trend analysis magazine. As well as being the operational centre for the Bologna-based publisher’s…
The year 2020 ended with an assignment in the field of writing for the web (in Italian) that I am doubly fond of. On the one hand, it is because I was involved as a copywriter/editor in a digital project for the martial arts and holistic disciplines sector, which has been a passion of mine…
The year that is now drawing to a close has undoubtedly been one of the most difficult for the film industry. However, in the face of closed cinemas, cancelled festivals, postponed new film releases and sets on pause, it is with great pleasure that Roberto Braga and I returned to collaborate with Filmmaker, the documentary…
August has just begun and the first session of the 2020 edition of the Script 2 Film Workshops, the Mediterranean Film Institute’s (MFI) development program for films, documentaries and TV series, has just ended. Given the difficulties caused by Covid-19 in organizing international travels for participants from all over Europe and abroad, and in making them work…
Developing social media campaigns for films is always exciting for me, and my involvement with Giancarlo Soldi’s documentary Cercando Valentina – Il mondo di Guido Crepax, which I recently wrote about, was far from being a rare event in my collaboration with Roberto Braga within an industry we both deeply care about. In this post I wanted…
People are already saying now that there is a world before and one after the lockdown enforced as a result of the COVID-19 pandemic. This is not only true for our personal lives but also for our jobs. Being involved in many projects for the film industry, I initially witnessed this transition while working on…
I have been a practitioner of Yang-style Taiji Quan and Qi Gong for many years, so I was more than happy to lend my “writing hand” when asked to contribute to the launch of heartmind Lab, a brand new project that brings together a team of scientists and academics to combine the most recent breakthroughs in…
Spring has arrived (finally!) and it brought back (old) new collaborations. After completing a few exciting digital PR projects for the Milan-based entertainment marketing agency QMI Interactive over the past five months, I have resumed some of my favourite teaching duties. In March I again joined the team of the Buyer 2.0: Professional Manager in Fashion Activities…
It’s been quite a hectic couple of months for me. I have been involved in many projects within the audiovisual industry as a digital PR in addition to my usual activity as a consultant for cinema and television. But I wanted to briefly tell you about a training activity I took part in this week…
Let’s face it: we all have some wrongs to right. Sometimes, though, you need a pair of extra hands in order to get a revenge while getting your a** out of a complicated situation. And who’s better than a professional to help you out? Since former CIA agent Robert McCall is one of the best…
As I am writing these few lines, I have just come back from the first residency of the Script 2 Film Workshops 2018. With my luggage still half unpacked, having arrived home last night straight from the island of Nisyros, I am glad of having joined the Mediterranean Film Institute for the third time in a…
I have admittedly been silent over the past few months on this platform. Yet it was for a good reason, as I have been busy dividing my time across film marketing, copywriting and, most of all, contributing to a brand new exciting project across fashion, communications and media, which I am going to tell you…
Because of my activity as a researcher and film marketing consultant, I regularly meet many professionals operating across all of the areas of the industry. A good portion of them are worried about the future, but just don’t know how to face what’s changing in the film business. One of the key theme everyone is…
This week I ran a crash course in media, audiences and communication at ifs internationale filmschule köln gmbh. I was invited to ifs to host a two-day workshop with the students of the MA Digital Narratives, a full-time study program combining theory and practice while enabling the development of projects with digitization at the core.…
Imagine you’re surrounded by one of the bluest seas, fed delicious seafood while watching breath-taking sunsets, and discuss story arcs and characters’ motivations over a few glasses of ouzo, Greece’s traditional anise-flavoured drink. It may sound like paradise, but it’s actually hard work too if you’re a scriptwriter, filmmaker or producer attending a full immersion…
[Scroll down for the Italian version] It is very easy to get used to beauty. Being awakened by the sound of the sea; seeing freshly caught octopuses hanging in the wind in front of the restaurants on the waterfront; walking in the bottom of a volcano… All these things become normal after a few days.…
[Scroll down for the Italian version] As soon as you think you have spread the word on the latest marketing stunt implemented to promote Deadpool, a new one takes its place in a never-ending process. For over a year now we have been used to the release of news related to the cinematic universe of…
[Scroll down for the Italian version] In a sense, this post comes full circle, as almost two years ago on this blog I wrote a comment on the promotional campaign for X-Men: Days of Future Past. I used Bryan Singer’s film as a case study for lectures and masterclasses, and after a while, when Professor…
Let’s be frank: ideas need to circulate as much as possible, and new terms as well. So I thought I’d spread the word a bit again, given that “Audience Design” is a fairly recent concept introduced just a few years ago by the TorinoFilmLab to raise awareness of the need for a strategic approach to…
In the film industry there is one very specific place where creativity meets business: the market. It’s the place where scriptwriters, filmmakers and producers have the concrete chance to secure a budget for their projects, or find co-production opportunities that might open new international doors to develop their films. It’s also the place where, in…