Ho conseguito il Dottorato in Studi teatrali e cinematografici all’Università di Bologna e ho tenuto corsi di cinema e media in Italia e Inghilterra.
Oltre all’attività accademica lavoro come professionista indipendente o in collaborazione con agenzie di marketing e comunicazione conducendo analisi di mercato e individuando insights, trend e competitor per ideare strategie promozionali e campagne social media. In collaborazione con TorinoFilmLab conduco workshop e masterclass in Audience Design finalizzati alla creazione di strategie promozionali per film indipendenti e art-house.
INTERESSI DI RICERCA
Film e media digitali; cinema e cultura popolare; marketing del cinema; transmedia storytelling; branded entertainment; fandom e cult film; crowdsourcing, crowdfunding e industrie creative; storia della televisione; cibo e media; fashion media.
INSEGNAMENTO
Docente di marketing e comunicazione a Unicollege (Milano) per il corso Elementi di marketing nell’ambito del master “Buyer 2.0 – Professional Manager in Fashion Activities” (2018 – 2019).
Docente di Media and Cultural Studies alla School of Media and Performing Arts, Middlesex University, per il corso Transgressive Culture and Key Skills in Media Management (2015 – 2016).
Docente di Media Studies alla School of Media, Birmingham City University per il corso Contemporary Global Media. Ho anche contribuito ai corsi Communications Strategy, Managing Media Projects e Production Lab, e agli insegnamenti Advertising and Branding (2015 – 2016).
Docente alla School of Art, Design and Media, University of Brighton a Hastings, per i corsi Film Industry Contexts, Audiovisual Narratives, Introducing Film Theory: Key Concepts and Debates e Broadcast Media: A Critical Introduction (2014 – 2015).
Docente al laboratorio multimediale Spazio Cinema, Università di Bologna (2011 – 2012).Tutor e assistente alla docenza all’Università di Bologna per i corsi Storia dello spettacolo, Storia del cinema e Storia del cinema nordamericano (2011 – 2012).
PUBBLICAZIONI
Libri
Nicolò Gallio, Framing Death. La morte in diretta, tra cinema e media digitali, Bologna University Press, Bologna, 2020.
Nicolò Gallio, Marta Martina, Lo spettacolo del cibo. I cooking show nella televisione italiana, CLUEB – Archetipo libri, Bologna, 2014.
Capitoli in libri
Nicolò Gallio, Xavier Mendik, “From Snuff to the South: Murderous Receptions of Cannibal Holocaust“, in Johnny Walker, Neil Jackson, Shaun Kimber, and Thomas Joseph Watson (a cura di), Snuff: Real Death and Screen Media, Bloomsbury, New York, 2016.
Nicolò Gallio, “On Bullet Theories and X-Trains: The Immersive Marketing Campaign for X-Men: Days of Future Past“, in Claudia Bucciferro (a cura di), The X-Men Films: A Cultural Analysis, Rowman & Littlefield, Lanham, MD, 2016.
Curatele
Nicolò Gallio, Marta Martina (a cura di), “Crowdsourcing and Crowdfunding in Contemporary Audiovisual Economies”, Cinergie. Il cinema e le altre arti, no. 4, November 2013.
Articoli
Marta Martina, Nicolò Gallio, “The Crowd Strikes Back. Crowdsourcing, Crowdfunding and The Changes of Intellectual Property”, in Alberto Beltrame, Ludovica Fales and Giuseppe Fidotta (a cura di), Whose Right? Media, Intellectual Property and Authorship in the Digital Era, Forum Editrice, Udine 2014 (peer review). Proceedings of the XX Udine International Film Studies Conference, Udine, 12-14 March 2013.
Nicolò Gallio, Marta Martina, “Love of the Common People. Il crowdsourcing e il crowdfunding nell’economia dell’audiovisivo contemporaneo”, Cinergie. Il cinema e le altre arti, no. 4, November 2013.
Nicolò Gallio, “’Til (Faces of) Death Do Us Part”, Cine-Excess eJournal, Issue 1, August 2013 (peer review).
Nicolò Gallio, Marta Martina, “The Piracy Gene Mutation: Combinations of Crowdfunding and Mixed Delivery Systems”, in Roberto Braga, Giovanni Caruso (a cura di), Piracy Effect. Norme, pratiche e casi studio, Mimesis-Cinergie, Milano/Udine 2013.
Nicolò Gallio, Marta Martina, “Life in a Day. Il crowdsourcing tra classicità e innovazioni”, in Federico Zecca (a cura di), Il cinema della convergenza. Industria, racconto, pubblico, Mimesis-Cinergie, Milano/Udine 2012.
Nicolò Gallio, “Film, fan e teschi. Bloody-Disgusting e A Serbian Film”, Cinergie. Il cinema e le altre arti, no. 1, March 2012 (peer review).
Presentazioni a conferenze
Nicolò Gallio, “Beyond the Fourth Wall: Film Promotion, Fans Engagement and the Deadpool Movie”. Paper presentato a Media Engagement: Connecting Production, Texts and Audiences International Symposium, University of Westminster, 4 May 2016.
Nicolò Gallio, “‘Fear Will Eat You Alive’: Exploring The Green Inferno in the Age of Social Media”. Paper presentato a Cine-Excess IX – Historical Trauma, Hysterical Texts: The Cult Film in Times of Crisis, University of Brighton, 12 November 2015.
Nicolò Gallio, “Italian Sexploitation in Rural Veneto: The Case of ‘The Agrestic Cinema Manifesto”. Paper presentato a Cine-Excess VIII – Are You Ready for the Country: Cult Cinema and Rural Excess, University of Brighton e Duke’s at Komedia Cinema, 15 November 2014.
Nicolò Gallio, “Surfing with Charlie”. Paper presentato a Cine-Excess VI – Transglobal Excess: The Art and Atrocity of Cult Adaptation, Odeon Covent Garden & The Italian Cultural Institute, London, 25 May 2012.
Workshop, masterclass e interventi (industry)
Nicolò Gallio, “Audience Development for Cultural & Creative Industries: From the Backbone to the System”, Audience Development: You Are Not Alone! Ideas and Inspiration for Your Audience Development Plan Talk, Trieste Film Festival, Trieste, 23 January 2023.
Nicolò Gallio, “Audience Design: Key Concepts”, TorinoFilmLab Boost IT Lab, online, 10 November 2023.
Nicolò Gallio, “First Steps Into Audience Design”, D’A Film Lab, Barcelona (Spain), 27 March 2023.
Nicolò Gallio, “What Is Audience Design?”, Crossovers: Films and Documentaries as Tools for Social Research Conference, Free University of Bozen-Bolzano, Bolzano (Italy), 21 April 2023.
Nicolò Gallio, “Audience Design: An Introduction to Approach and Tools”, ifs internationale filmschule köln – MA Digital Narratives, online, 23 November 2022.
Nicolò Gallio, “Film Marketing: A Crash Course”, Università di Bologna – EDUCinema, DAMSLab Bologna, 8 July 2022.
Nicolò Gallio, “Connecting Stories: From Scripts do Audiences. Two Case Studies From the 2022 MFI Script to Film Workshops”, Mediterranean Film Institute, online, 2 July 2022.
Nicolò Gallio, “From the Core to the Crowd: The Essentials to Begin With”, FEST PRO, Espinho (Portugal), 23 June 2022.
Nicolò Gallio, “Film Marketing and Audience Development: First Approach and Tools”, IDM Script Lab RACCONTI #10, online, 25 January 2022.
Nicolò Gallio, “Making of Audience: When The Promotion Begins Before The Film”, TFL Extended – Audience Design Workshop, Solothurn Film Festival – Im Atelier, Solothurn (Switzerland), 22 January 2022 .
Nicolò Gallio, “Marketing Before (And After) Filmmaking: An Introduction”, Ravensbourne University London, online, 30 November 2021.
Nicolò Gallio, “Early Marketing for Your Film: A Case Study From the 2021 TorinoFilmLab Co-Production Fund”, Film Commission Torino Piemonte Production Days, Torino (Italy), 29 November 2021.
Nicolò Gallio, “Connecting Stories: From Scripts do Audiences. Two Case Studies From the 2021 MFI Script to Film Workshops”, Mediterranean Film Institute, online, 12 July 2021.
Nicolò Gallio, “Connecting Stories: From Scripts do Audiences. Two Case Studies From the 2020 MFI Script to Film Workshops”, Mediterranean Film Institute, Nisyros (Greece)/online edition, 27-29 July 2020.
Nicolò Gallio, “When the Audience Takes the Lead. Creating Content in the Digital Age”, ifs internationale filmschule köln – MA Digital Narratives, Cologne (Germany), 28-29 March 2019.
Nicolò Gallio, “Audience Development for Television. Opportunities Across Marketing, Corporate and Personal Branding”, RACCONTI #7 IDM Script Lab, Schenna (Italy), 21 November 2018.
Nicolò Gallio, “Connecting Stories: From Scripts to Audiences. Two Case Studies From the MFI Script 2 Film Workshops”, Mediterranean Film Institute, Nisyros (Greece), 27 June 2018.
Nicolò Gallio, “From the Story World to the Audience. Media Content in a Networked Culture”, ifs internationale filmschule köln – MA Digital Narratives, Cologne (Germany), 18-19 September 2017.
Nicolò Gallio, “Connecting Stories: From Scripts to Audiences. Two Case Studies From the MFI Script 2 Film Workshops”, Mediterranean Film Institute, Nisyros (Greece), 27-28 June 2017.
Nicolò Gallio, “Connecting Stories: From Scripts to Audiences. Two Case Studies From the MFI Script 2 Film Workshops”, Mediterranean Film Institute, Nisyros (Greece), 29 June-1 July 2016.
Nicolò Gallio, “Audience Design. How to Get to the Audience?”, Connecting Cottbus, Cottbus (Germany), 4-6 November 2015.
Nicolò Gallio, “Audience Design per cinema e prodotti audiovisivi. Industria, narrazione, tecniche”, Scuola Holden, Torino (Italy), 13 October 2015.
Nicolò Gallio, Juan Morali, “Development and Distribution for the Film Industry: Maximizing the Impact Through Audience Design Tools”, 40th Gdynia Film Festival (Poland), 19 September 2015.
Nicolò Gallio, Juan Morali, “The Circuit of Excess: Film Industry, Taboos and Online Conversations”, 4thTorinoFilmLab Alumni Meeting, Karlovy Vary International Film Festival (Czech Republic), 9 July 2015.
Juan Morali, Nicolò Gallio, “Smart Thinking for Smart Audiences. Introducing Audience Design for Your Film Strategy”, 1st TorinoFilmLab Script&Pitch and Audience Design Workshop, Ghent (Belgium), 20 March 2015.
Nicolò Gallio, Juan Morali, “Audience Design. Two Strategy Sketches”, Connecting Cottbus, Cottbus (Germany), 7 November 2014.