The headquarter of internationale filmschule köln gmbh. Pic courtesy of ifs.

A Two-Day Workshop in Media and Audiences at The International Film School Cologne

This week I ran a crash course in media, audiences and communication at ifs internationale filmschule köln gmbh. I was invited to ifs to host a two-day workshop with the students of the MA Digital Narratives, a full-time study program combining theory and practice while enabling the development of projects with digitization at the core. Read more about A Two-Day Workshop in Media and Audiences at The International Film School Cologne[…]

The headquarters of the MFI at the Mandraki High School.

BACK TO THE MFI SCRIPT 2 FILM WORKSHOPS

Imagine you’re surrounded by one of the bluest seas, fed delicious seafood while watching breath-taking sunsets, and discuss story arcs and characters’ motivations over a few glasses of ouzo, Greece’s traditional anise-flavoured drink. It may sound like paradise, but it’s actually hard work too if you’re a scriptwriter, filmmaker or producer attending a full immersion Read more about BACK TO THE MFI SCRIPT 2 FILM WORKSHOPS[…]

Poster for "La Holandesa".

TorinoFilmLab-supported Films “La Holandesa” and “Dead & Beautiful” Are on Their Way, While “Les Innocents” Is Out in Italy

November brought a bunch of great news for TorinoFilmLab-supported films (which month did not, anyway?). For my ongoing series of posts focused on TFL releases and work in progress projects, especially related to the 2012 Script&Pitch and Audience Design Programmes, I’m glad to share three updates from Chile, France and Italy. Principal photography for La Read more about TorinoFilmLab-supported Films “La Holandesa” and “Dead & Beautiful” Are on Their Way, While “Les Innocents” Is Out in Italy[…]

Official poster for Kevin Meul's debut feature "My First Highway".

Kevin Meul’s “My First Highway” Has Started Its Festival Run

The reason why I like follow-up posts is that, at least in my case, they add good news to good news. This one in particular is an update of an ongoing series focused on the release of TorinoFilmLab-supported films. I read the first draft for Kevin Meul’s debut feature film My First Highway in 2012, Read more about Kevin Meul’s “My First Highway” Has Started Its Festival Run[…]

A Summer Across Film Festivals: Watch Out for These Emerging Directors

It’s no secret that film is a tough industry and it usually takes a while to enjoy the fruit of one’s hard work. But if you don’t give up and keep on pushing your project, that time will come. If you read my blog it is also no secret that I have had the privilege Read more about A Summer Across Film Festivals: Watch Out for These Emerging Directors[…]

Follow the sea horse not to miss the workshops' training activities.

My Week at the Script 2 Film Workshops in Nisyros

[Scroll down for the Italian version] It is very easy to get used to beauty. Being awakened by the sound of the sea; seeing freshly caught octopuses hanging in the wind in front of the restaurants on the waterfront; walking in the bottom of a volcano… All these things become normal after a few days. Read more about My Week at the Script 2 Film Workshops in Nisyros[…]

Official poster for Davide Melini's short film "Lion"

From “Penny Dreadful” to “Lion”: A Catch-up with Director Davide Melini

While fans of Penny Dreadful are still mourning the recently announced ending of Showtime’s horror drama TV series after the Season 3 finale, I thought it was a good idea to catch-up with someone who worked on the show. You may remember Davide Melini from my previous interview on his homage to the “Giallo” film Read more about From “Penny Dreadful” to “Lion”: A Catch-up with Director Davide Melini[…]

"Tale of Tales" Q&A

The UK Premiere of Matteo Garrone’s “Tale of Tales” at Curzon Mayfair

[Scroll down for the Italian version] At the UK premiere of Tale of Tales at Curzon Mayfair on 1 June I was expecting that the audience would be fascinated by the locations of this sumptuous re-telling of Giambattista Basile‘s fairy tale collection Pentamerone. Very soon into the presentation director Matteo Garrone said jokingly that with Read more about The UK Premiere of Matteo Garrone’s “Tale of Tales” at Curzon Mayfair[…]

Frame from the documentary "It's So Easy and Other Lies"

“It’s So Easy (and Other Lies)” Becomes a Documentary Film

[Scroll down for the Italian version]Duff McKagan did it again. He wrote another book, accompanied by an EP. But I won’t talk about the new How to Be a Man (and Other Illusions) here, as I’ll focus on the 2011 New York Times bestseller It’s So Easy (and Other Lies) instead, which I have just devoured. Read more about “It’s So Easy (and Other Lies)” Becomes a Documentary Film[…]

Poster for "Deadpool"

Media Engagement: Connecting Production, Texts and Audiences International Symposium

[Scroll down for the Italian version] As soon as you think you have spread the word on the latest marketing stunt implemented to promote Deadpool, a new one takes its place in a never-ending process. For over a year now we have been used to the release of news related to the cinematic universe of Read more about Media Engagement: Connecting Production, Texts and Audiences International Symposium[…]

UK poster for "The Brand New Testament"

“The Brand New Testament”

[Scroll down for the Italian version] Last week I kicked off my complementary membership at Curzon Cinemas with a gleefully blasphemous film, which made me laugh a lot, but understandably won’t appeal to some viewers with little sense of humour when it comes to religion. Between satire and dystopian fantasy disguised as a black comedy, Read more about “The Brand New Testament”[…]

Professor Nikolaus Wachsmann in conversation with László Nemes at Curzon Soho.

A Q&A with “Son of Saul”‘s Director László Nemes at Curzon Soho

[Scroll down for the Italian version] I have always respected László Nemes‘ integrity as a filmmaker. On 12 April, at a special event for the launch of his first feature film at Curzon Soho, the Hungarian director once more showed his uncompromising approach to the screening of his debut. As per his request, no one would Read more about A Q&A with “Son of Saul”‘s Director László Nemes at Curzon Soho[…]

"The X-Men Films. A Cultural Analysis" - Book cover

Your Guide to the X-Men Films

[Scroll down for the Italian version] In a sense, this post comes full circle, as almost two years ago on this blog I wrote a comment on the promotional campaign for X-Men: Days of Future Past. I used Bryan Singer’s film as a case study for lectures and masterclasses, and after a while, when Professor Read more about Your Guide to the X-Men Films[…]

"Each drop of Hennessy X.O is an Odyssey" (film still)

Nicolas Winding Refn: An Odissey for Hennessy X.O.

[Scroll down for the Italian version] Let’s face it: when well-known film directors work for advertising, there is always a mix of curiosity and scepticism. While the most intransigent fans don’t like when they mix films and commercials, many are intrigued by how the unique visual style of filmmakers like David Lynch and Baz Luhrmann Read more about Nicolas Winding Refn: An Odissey for Hennessy X.O.[…]

Darth Maul: Apprentice

“Darth Maul: Apprentice” is the Star Wars Fan Film You Were Waiting For

[Scroll down for the Italian version] Star Wars fans are well aware of the many ideas that have not worked in Episode I – The Phantom Menace. But two details in particular are hated by virtually everyone who loves the universe created by George Lucas, and both have to do with the space granted to Read more about “Darth Maul: Apprentice” is the Star Wars Fan Film You Were Waiting For[…]

Watch “Predator: Dark Ages” While Waiting for “The Predator”

[Scroll down for the Italian version] It may not sound as the most creative title science fiction fans have been waiting for, but the news of the return of Predator on the big screen as … The Predator, along with the first promotional image and the tag line “You’ll never see him coming”, was welcomed with Read more about Watch “Predator: Dark Ages” While Waiting for “The Predator”[…]

Help Find Amy Dunne: a marketing campaign for "Gone Girl"

Getting Lost in a River of Secrets: The Marketing Campaign for “Gone Girl”

What happens when The War of the Roses meets American Psycho in the age of talk shows, celebrity TV and social media? If you shake all these elements and add a New York Times bestseller you get Gone Girl, David Fincher’s adaptation of the novel of the same name written by Gillian Flynn. Even if Read more about Getting Lost in a River of Secrets: The Marketing Campaign for “Gone Girl”[…]

Caesar in "Dawn of the Planet of the Apes".

On Viruses, Apes and People Getting Hysterical at Film Screenings

Hey, it happens. Scientists design a virus to get rid of Alzheimer’s and as a result they wipe out almost the whole of mankind, enhancing the intelligence of apes on the way. Too bad, I’m sure next time they’ll do it better and manage to exterminate us all. Wondering how this idea will affect your Read more about On Viruses, Apes and People Getting Hysterical at Film Screenings[…]

"Transformers Are Dangerous" viral campaign for "Transformers: Age of Extinction"

Would You Contribute to the Hunt for Robots? Then the “Transformers Are Dangerous” Campaign Needs You (If You Survive the “Bayhem”)

Optimus Prime wielding a sword and riding a fire-breathing Dinobot is the epitome of the last instalment of the Transformers franchise, a film series that is heavily based on excess, sensory saturation and, here and there, a total lack of self-consciousness. Over the past years I have come to realise that enduring a movie directed Read more about Would You Contribute to the Hunt for Robots? Then the “Transformers Are Dangerous” Campaign Needs You (If You Survive the “Bayhem”)[…]

Magneto gives his personal “touch” to the Cuban missile crisis in “X-Men: Days of Future Past”

“X-Men: Days of Future Past”’s Marketing Campaign Rewrites History One Photo at a Time

As X-Men fans know well, the movies of this franchise can be either really good or quite horrific. I think that Days of Future Past is among the former. Despite the abundance of special effects, it is a film driven by its characters, which manages to balance furious rhythm with moral dilemmas, and action-packed sequences Read more about “X-Men: Days of Future Past”’s Marketing Campaign Rewrites History One Photo at a Time[…]

Poster for "Godzilla"

Godzilla: King of The Buzz

Like the catchphrase says, “haters gonna hate”, but the King of monsters couldn’t care less. Gareth Edwards’ reboot of one the most popular franchises in the history of Japanese sci-fi films has already destroyed the box office using its signature atomic breath (and some brand new marketing tools). As for fans and detractors, they are busy Read more about Godzilla: King of The Buzz[…]

Frank's signature papier-mâché head in the London tube.

“Frank”, or What it Takes to be an Artist and Market Yourself in the Era of Social Media

If you’re an artist trying to break into the crowded music business, then Lenny Abrahamson’s film Frank will speak to you because it addresses one of the most delicate questions for creative professionals nowadays: how do I reach my audience? [some SPOILERS ahead] When wannabe musician Jon (Domhnall Gleeson) is offered the chance of a lifetime joining Read more about “Frank”, or What it Takes to be an Artist and Market Yourself in the Era of Social Media[…]