MARKETING, COMMUNICATIONS, AUDIENCE DESIGN
With the end of the year approaching fast, I figured this was the right time to follow up on the 2022 projects roundup started in my previous post. I left you when I was planning my staying at the Cannes Film Festival, so let’s pick up from there. Cannes 2022 was a whirlwind of conferences and…
August has just begun and the first session of the 2020 edition of the Script 2 Film Workshops, the Mediterranean Film Institute’s (MFI) development program for films, documentaries and TV series, has just ended. Given the difficulties caused by Covid-19 in organizing international travels for participants from all over Europe and abroad, and in making them work…
The premise of this post goes back in time over ten years ago, when I was studying for my MA in Cinema, Television and Multimedia Production at the University of Bologna. One of my pals over there was Markus Duffner, who was into Monty Python and unconventional audiovisual narratives. Fast forward a decade, he has…
Because of my activity as a researcher and film marketing consultant, I regularly meet many professionals operating across all of the areas of the industry. A good portion of them are worried about the future, but just don’t know how to face what’s changing in the film business. One of the key theme everyone is…
Gli amanti di film e serie televisive in Italia sanno che il martedì hanno un appuntamento fisso con il proprio edicolante di fiducia (o la cassetta della posta, o lo schermo del proprio pc/tablet/smartphone). È il giorno in cui il nuovo numero di Film Tv, settimanale di cinema, televisione, musica e spettacolo, raggiunge i suoi…
Here I am, waiting to board another plane to go back to London after three days in Poland. This time I’m writing a quick post from Gdańsk airport, on my way back from the 40th Gdynia Film Festival where I joined the TorinoFilmLab team and ran a masterclass in Audience Design with my colleague and…
“And now what?” It sounds like a genuine question to ask a director who has just won a prize in a “A list” film festival. It happened to László Nemes just a few days ago, during the press conference of the Award Winners in Cannes. His first feature, Son of Saul, won the prestigious Grand Prix…
In the film industry there is one very specific place where creativity meets business: the market. It’s the place where scriptwriters, filmmakers and producers have the concrete chance to secure a budget for their projects, or find co-production opportunities that might open new international doors to develop their films. It’s also the place where, in…
The above sentence may sound like a pretentious bellicose statement pronounced by a director on the chaotic and high-tech set of the latest summer blockbuster. Instead it was calmly expressed by writer and director David Pope within the small and intimate walls of the Filmmaking Foundation Course at London Film Academy, where the only rotors you…