Poster for the film "Death by Death", directed by Xavier Seron.

Meet Spamflix, the New VOD Platform for “Weird” Films

The premise of this post goes back in time over ten years ago, when I was studying for my MA in Cinema, Television and Multimedia Production at the University of Bologna. One of my pals over there was Markus Duffner, who was into Monty Python and unconventional audiovisual narratives. Fast forward a decade, he has Read more about Meet Spamflix, the New VOD Platform for “Weird” Films[…]

The report "Winning Your Audiences. Marketing Movies in the Connected World" by Gruvi

Winning Your Audiences in the Film Industry: An Interview With Ben Johnson From Gruvi

Because of my activity as a researcher and film marketing consultant, I regularly meet many professionals operating across all of the areas of the industry. A good portion of them are worried about the future, but just don’t know how to face what’s changing in the film business. One of the key theme everyone is Read more about Winning Your Audiences in the Film Industry: An Interview With Ben Johnson From Gruvi[…]

Nuovi incontri tra cinema e televisione a Milano con Film Tv Lab

Gli amanti di film e serie televisive in Italia sanno che il martedì hanno un appuntamento fisso con il proprio edicolante di fiducia (o la cassetta della posta, o lo schermo del proprio pc/tablet/smartphone). È il giorno in cui il nuovo numero di Film Tv, settimanale di cinema, televisione, musica e spettacolo, raggiunge i suoi Read more about Nuovi incontri tra cinema e televisione a Milano con Film Tv Lab[…]

Poster for the 40th Gdynia Film Festival.

Development and Distribution for the Film Industry: Maximizing the Impact Through Audience Design Tools

Here I am, waiting to board another plane to go back to London after three days in Poland. This time I’m writing a quick post from Gdańsk airport, on my way back from the 40th Gdynia Film Festival where I joined the TorinoFilmLab team and ran a masterclass in Audience Design with my colleague and Read more about Development and Distribution for the Film Industry: Maximizing the Impact Through Audience Design Tools[…]

László Nemes © BEA KALLÓS

“Son of Saul” Director László Nemes on Spatial Strategies: A Conversation From the Past

“And now what?” It sounds like a genuine question to ask a director who has just won a prize in a “A list” film festival. It happened to László Nemes just a few days ago, during the press conference of the Award Winners in Cannes. His first feature, Son of Saul, won the prestigious Grand Prix Read more about “Son of Saul” Director László Nemes on Spatial Strategies: A Conversation From the Past[…]

Minimal poster for "Gremlins" by Quim Marbet

“Don’t Feed Mogwais After Midnight” Is Still the Best Advice for Christmas

It’s Christmas week and everyone has already ranked their own favourite films to watch during the festive break. Those nostalgic for 1990s comedies for the whole family will probably play Home Alone over and over again; action lovers will opt for Die Hard; fantasy animation enthusiasts will go for The Nightmare Before Christmas; while fans Read more about “Don’t Feed Mogwais After Midnight” Is Still the Best Advice for Christmas[…]

Tony Leung as Wing Chun master Ip Man in Wong Kar-wai's "The Grandmaster".

Wing Chun Looks Better When You Wear A Panama

Wong Kar-wai’s The Grandmaster starts and ends with a hat. A Panama hat, to be precise, worn by actor Tony Leung as master Ip Man. Actually, the whole film focuses on the style at large of the legendary martial artist. He was internationally famous for training a young Bruce Lee while he was living in Read more about Wing Chun Looks Better When You Wear A Panama[…]

Connecting Cottbus logo

Audience Design: Two Strategy Sketches at Connecting Cottbus

In the film industry there is one very specific place where creativity meets business: the market. It’s the place where scriptwriters, filmmakers and producers have the concrete chance to secure a budget for their projects, or find co-production opportunities that might open new international doors to develop their films. It’s also the place where, in Read more about Audience Design: Two Strategy Sketches at Connecting Cottbus[…]

Nature and womanhood are at the core of "The Lack".

From Video Art to Narrative Films: The Case of Masbedo’s “The Lack”

The Lack is quite an appropriate title for the latest work of Nicolò Massazza and Iacopo Bedogni, aka Masbedo, an Italian creative duo active within video art, performance and photography. On 31 August their first feature film was screened at the 71th Venice Film Festival as a special event within the Venice Days section. The Read more about From Video Art to Narrative Films: The Case of Masbedo’s “The Lack”[…]

Actors Tom Sawyer and Faith Knight on set at London Film Academy during the Filmmaking Foundation Course.

“Democracy Ends at the Door of the Set.” A Few Lessons Learned at London Film Academy

The above sentence may sound like a pretentious bellicose statement pronounced by a director on the chaotic and high-tech set of the latest summer blockbuster. Instead it was calmly expressed by writer and director David Pope within the small and intimate walls of the Filmmaking Foundation Course at London Film Academy, where the only rotors you Read more about “Democracy Ends at the Door of the Set.” A Few Lessons Learned at London Film Academy[…]

"The young and Prodigious Spivet" © Photo: Jan Thijs 2012

Serendipity, 3D and “The Young and Prodigious T. S. Spivet”

When it comes to films, I don’t often experience serendipity. When I decide to buy a ticket for a screening I always know what I want to see and it’s very rare for me to change my mind at the latest minute. Yet on 26 June I was forced to do so. I wanted to Read more about Serendipity, 3D and “The Young and Prodigious T. S. Spivet”[…]

Frank's signature papier-mâché head in the London tube.

“Frank”, or What it Takes to be an Artist and Market Yourself in the Era of Social Media

If you’re an artist trying to break into the crowded music business, then Lenny Abrahamson’s film Frank will speak to you because it addresses one of the most delicate questions for creative professionals nowadays: how do I reach my audience? [some SPOILERS ahead] When wannabe musician Jon (Domhnall Gleeson) is offered the chance of a lifetime joining Read more about “Frank”, or What it Takes to be an Artist and Market Yourself in the Era of Social Media[…]