MARKETING, COMMUNICATIONS, AUDIENCE DESIGN
The Thesis It’s been seven years since I defended my Ph.D. thesis at the University of Bologna’s Department of the Arts. Framing Death – La morte in diretta, tra cinema e media digitali was a multidisciplinary work aimed at accounting how death was portrayed in some audiovisual products and disseminated by what, at the time,…
This week I ran a crash course in media, audiences and communication at ifs internationale filmschule köln gmbh. I was invited to ifs to host a two-day workshop with the students of the MA Digital Narratives, a full-time study program combining theory and practice while enabling the development of projects with digitization at the core.…
Let’s be frank: ideas need to circulate as much as possible, and new terms as well. So I thought I’d spread the word a bit again, given that “Audience Design” is a fairly recent concept introduced just a few years ago by the TorinoFilmLab to raise awareness of the need for a strategic approach to…