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Tag: viral marketing

13th October 201417th March 2016nicogallio1 Comment

Getting Lost in a River of Secrets: The Marketing Campaign for “Gone Girl”

What happens when The War of the Roses meets American Psycho in the age of talk shows, celebrity TV and social media? If you shake all these elements and add a New York Times bestseller you get Gone Girl, David Fincher’s adaptation of the novel of the same name written by Gillian Flynn. Even if…

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18th August 201417th March 2016nicogallio

On Viruses, Apes and People Getting Hysterical at Film Screenings

Hey, it happens. Scientists design a virus to get rid of Alzheimer’s and as a result they wipe out almost the whole of mankind, enhancing the intelligence of apes on the way. Too bad, I’m sure next time they’ll do it better and manage to exterminate us all. Wondering how this idea will affect your…

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