MARKETING, COMMUNICATIONS, AUDIENCE DESIGN
With the end of the year approaching fast, I figured this was the right time to follow up on the 2022 projects roundup started in my previous post. I left you when I was planning my staying at the Cannes Film Festival, so let’s pick up from there. Cannes 2022 was a whirlwind of conferences and…
Sometimes – more often than not, actually – I get asked what I do exactly for a living and how a year in the industry I work in looks like. Although the answer changes according to the industry I am involved at the time of the question – sometimes it’s the film business, sometimes other cultural and…
November brought a bunch of great news for TorinoFilmLab-supported films (which month did not, anyway?). For my ongoing series of posts focused on TFL releases and work in progress projects, especially related to the 2012 Script&Pitch and Audience Design Programmes, I’m glad to share three updates from Chile, France and Italy. Principal photography for La…
The reason why I like follow-up posts is that, at least in my case, they add good news to good news. This one in particular is an update of an ongoing series focused on the release of TorinoFilmLab-supported films. I read the first draft for Kevin Meul’s debut feature film My First Highway in 2012,…
Autumn will be a very busy season for TorinoFilmLab, which is introducing major changes in its training activities for the audiovisual industry. The Torino-based laboratory supporting international talents has just unveiled what prospect participants and Alumni can expect to be fully introduced to between this fall and the beginning of 2017. First of all, as…
It’s no secret that film is a tough industry and it usually takes a while to enjoy the fruit of one’s hard work. But if you don’t give up and keep on pushing your project, that time will come. If you read my blog it is also no secret that I have had the privilege…
I really like film markets. They give you the feeling of a parallel world. They are so full of events and yet totally unknown to the majority of the people who just attend the regular activities of a film festival such as screenings, talks and meet and greets with actors and directors. The market is…
Here I am, waiting to board another plane to go back to London after three days in Poland. This time I’m writing a quick post from Gdańsk airport, on my way back from the 40th Gdynia Film Festival where I joined the TorinoFilmLab team and ran a masterclass in Audience Design with my colleague and…
I have just come back from a pretty intense full immersion session in taboos, censorship and cinema hosted at the Karlovy Vary International Film Festival. Yes, in the Czech Republic, right where Fifty Shades of Grey‘s sex symbol Jamie Dornan was presenting his latest film, Anthropoid. At this time of the year this city has a…
Let’s be frank: ideas need to circulate as much as possible, and new terms as well. So I thought I’d spread the word a bit again, given that “Audience Design” is a fairly recent concept introduced just a few years ago by the TorinoFilmLab to raise awareness of the need for a strategic approach to…