MARKETING, COMMUNICATIONS, AUDIENCE DESIGN
With the end of the year approaching fast, I figured this was the right time to follow up on the 2022 projects roundup started in my previous post. I left you when I was planning my staying at the Cannes Film Festival, so let’s pick up from there. Cannes 2022 was a whirlwind of conferences and…
Sometimes – more often than not, actually – I get asked what I do exactly for a living and how a year in the industry I work in looks like. Although the answer changes according to the industry I am involved at the time of the question – sometimes it’s the film business, sometimes other cultural and…
The year that is now drawing to a close has undoubtedly been one of the most difficult for the film industry. However, in the face of closed cinemas, cancelled festivals, postponed new film releases and sets on pause, it is with great pleasure that Roberto Braga and I returned to collaborate with Filmmaker, the documentary…
August has just begun and the first session of the 2020 edition of the Script 2 Film Workshops, the Mediterranean Film Institute’s (MFI) development program for films, documentaries and TV series, has just ended. Given the difficulties caused by Covid-19 in organizing international travels for participants from all over Europe and abroad, and in making them work…
The Thesis It’s been seven years since I defended my Ph.D. thesis at the University of Bologna’s Department of the Arts. Framing Death – La morte in diretta, tra cinema e media digitali was a multidisciplinary work aimed at accounting how death was portrayed in some audiovisual products and disseminated by what, at the time,…
Developing social media campaigns for films is always exciting for me, and my involvement with Giancarlo Soldi’s documentary Cercando Valentina – Il mondo di Guido Crepax, which I recently wrote about, was far from being a rare event in my collaboration with Roberto Braga within an industry we both deeply care about. In this post I wanted…
The premise of this post goes back in time over ten years ago, when I was studying for my MA in Cinema, Television and Multimedia Production at the University of Bologna. One of my pals over there was Markus Duffner, who was into Monty Python and unconventional audiovisual narratives. Fast forward a decade, he has…
As I am writing these few lines, I have just come back from the first residency of the Script 2 Film Workshops 2018. With my luggage still half unpacked, having arrived home last night straight from the island of Nisyros, I am glad of having joined the Mediterranean Film Institute for the third time in a…
Because of my activity as a researcher and film marketing consultant, I regularly meet many professionals operating across all of the areas of the industry. A good portion of them are worried about the future, but just don’t know how to face what’s changing in the film business. One of the key theme everyone is…
Gli amanti di film e serie televisive in Italia sanno che il martedì hanno un appuntamento fisso con il proprio edicolante di fiducia (o la cassetta della posta, o lo schermo del proprio pc/tablet/smartphone). È il giorno in cui il nuovo numero di Film Tv, settimanale di cinema, televisione, musica e spettacolo, raggiunge i suoi…
Imagine you’re surrounded by one of the bluest seas, fed delicious seafood while watching breath-taking sunsets, and discuss story arcs and characters’ motivations over a few glasses of ouzo, Greece’s traditional anise-flavoured drink. It may sound like paradise, but it’s actually hard work too if you’re a scriptwriter, filmmaker or producer attending a full immersion…
The reason why I like follow-up posts is that, at least in my case, they add good news to good news. This one in particular is an update of an ongoing series focused on the release of TorinoFilmLab-supported films. I read the first draft for Kevin Meul’s debut feature film My First Highway in 2012,…
Autumn will be a very busy season for TorinoFilmLab, which is introducing major changes in its training activities for the audiovisual industry. The Torino-based laboratory supporting international talents has just unveiled what prospect participants and Alumni can expect to be fully introduced to between this fall and the beginning of 2017. First of all, as…
While fans of Penny Dreadful are still mourning the recently announced ending of Showtime’s horror drama TV series after the Season 3 finale, I thought it was a good idea to catch-up with someone who worked on the show. You may remember Davide Melini from my previous interview on his homage to the “Giallo” film…
[Scroll down for the Italian version] Last week I kicked off my complementary membership at Curzon Cinemas with a gleefully blasphemous film, which made me laugh a lot, but understandably won’t appeal to some viewers with little sense of humour when it comes to religion. Between satire and dystopian fantasy disguised as a black comedy,…
Here I am, waiting to board another plane to go back to London after three days in Poland. This time I’m writing a quick post from Gdańsk airport, on my way back from the 40th Gdynia Film Festival where I joined the TorinoFilmLab team and ran a masterclass in Audience Design with my colleague and…
“And now what?” It sounds like a genuine question to ask a director who has just won a prize in a “A list” film festival. It happened to László Nemes just a few days ago, during the press conference of the Award Winners in Cannes. His first feature, Son of Saul, won the prestigious Grand Prix…
Let’s be frank: ideas need to circulate as much as possible, and new terms as well. So I thought I’d spread the word a bit again, given that “Audience Design” is a fairly recent concept introduced just a few years ago by the TorinoFilmLab to raise awareness of the need for a strategic approach to…
It’s not a secret that the film business is one of the most competitive among the creative and cultural industries. So I’m always keen to support emerging filmmakers who are trying to break into it. Davide Melini is an Italian director born in Rome in 1979 and who relocated to Spain a few years ago.…
In the film industry there is one very specific place where creativity meets business: the market. It’s the place where scriptwriters, filmmakers and producers have the concrete chance to secure a budget for their projects, or find co-production opportunities that might open new international doors to develop their films. It’s also the place where, in…