The headquarters of the MFI at the Mandraki High School.

BACK TO THE MFI SCRIPT 2 FILM WORKSHOPS

Imagine you’re surrounded by one of the bluest seas, fed delicious seafood while watching breath-taking sunsets, and discuss story arcs and characters’ motivations over a few glasses of ouzo, Greece’s traditional anise-flavoured drink. It may sound like paradise, but it’s actually hard work too if you’re a scriptwriter, filmmaker or producer attending a full immersion Read more about BACK TO THE MFI SCRIPT 2 FILM WORKSHOPS[…]

Follow the sea horse not to miss the workshops' training activities.

My Week at the Script 2 Film Workshops in Nisyros

[Scroll down for the Italian version] It is very easy to get used to beauty. Being awakened by the sound of the sea; seeing freshly caught octopuses hanging in the wind in front of the restaurants on the waterfront; walking in the bottom of a volcano… All these things become normal after a few days. Read more about My Week at the Script 2 Film Workshops in Nisyros[…]

Poster for "Deadpool"

Media Engagement: Connecting Production, Texts and Audiences International Symposium

[Scroll down for the Italian version] As soon as you think you have spread the word on the latest marketing stunt implemented to promote Deadpool, a new one takes its place in a never-ending process. For over a year now we have been used to the release of news related to the cinematic universe of Read more about Media Engagement: Connecting Production, Texts and Audiences International Symposium[…]

"The X-Men Films. A Cultural Analysis" - Book cover

Your Guide to the X-Men Films

[Scroll down for the Italian version] In a sense, this post comes full circle, as almost two years ago on this blog I wrote a comment on the promotional campaign for X-Men: Days of Future Past. I used Bryan Singer’s film as a case study for lectures and masterclasses, and after a while, when Professor Read more about Your Guide to the X-Men Films[…]

Help Find Amy Dunne: a marketing campaign for "Gone Girl"

Getting Lost in a River of Secrets: The Marketing Campaign for “Gone Girl”

What happens when The War of the Roses meets American Psycho in the age of talk shows, celebrity TV and social media? If you shake all these elements and add a New York Times bestseller you get Gone Girl, David Fincher’s adaptation of the novel of the same name written by Gillian Flynn. Even if Read more about Getting Lost in a River of Secrets: The Marketing Campaign for “Gone Girl”[…]

Caesar in "Dawn of the Planet of the Apes".

On Viruses, Apes and People Getting Hysterical at Film Screenings

Hey, it happens. Scientists design a virus to get rid of Alzheimer’s and as a result they wipe out almost the whole of mankind, enhancing the intelligence of apes on the way. Too bad, I’m sure next time they’ll do it better and manage to exterminate us all. Wondering how this idea will affect your Read more about On Viruses, Apes and People Getting Hysterical at Film Screenings[…]

"Transformers Are Dangerous" viral campaign for "Transformers: Age of Extinction"

Would You Contribute to the Hunt for Robots? Then the “Transformers Are Dangerous” Campaign Needs You (If You Survive the “Bayhem”)

Optimus Prime wielding a sword and riding a fire-breathing Dinobot is the epitome of the last instalment of the Transformers franchise, a film series that is heavily based on excess, sensory saturation and, here and there, a total lack of self-consciousness. Over the past years I have come to realise that enduring a movie directed Read more about Would You Contribute to the Hunt for Robots? Then the “Transformers Are Dangerous” Campaign Needs You (If You Survive the “Bayhem”)[…]

Magneto gives his personal “touch” to the Cuban missile crisis in “X-Men: Days of Future Past”

“X-Men: Days of Future Past”’s Marketing Campaign Rewrites History One Photo at a Time

As X-Men fans know well, the movies of this franchise can be either really good or quite horrific. I think that Days of Future Past is among the former. Despite the abundance of special effects, it is a film driven by its characters, which manages to balance furious rhythm with moral dilemmas, and action-packed sequences Read more about “X-Men: Days of Future Past”’s Marketing Campaign Rewrites History One Photo at a Time[…]

Poster for "Godzilla"

Godzilla: King of The Buzz

Like the catchphrase says, “haters gonna hate”, but the King of monsters couldn’t care less. Gareth Edwards’ reboot of one the most popular franchises in the history of Japanese sci-fi films has already destroyed the box office using its signature atomic breath (and some brand new marketing tools). As for fans and detractors, they are busy Read more about Godzilla: King of The Buzz[…]

Frank's signature papier-mâché head in the London tube.

“Frank”, or What it Takes to be an Artist and Market Yourself in the Era of Social Media

If you’re an artist trying to break into the crowded music business, then Lenny Abrahamson’s film Frank will speak to you because it addresses one of the most delicate questions for creative professionals nowadays: how do I reach my audience? [some SPOILERS ahead] When wannabe musician Jon (Domhnall Gleeson) is offered the chance of a lifetime joining Read more about “Frank”, or What it Takes to be an Artist and Market Yourself in the Era of Social Media[…]